Social Media and Content Coordinator

About us:

Brisbane Boys' College is an established GPS day and boarding school founded in 1902, dedicated to developing boys into worthy leaders and good citizens. Located just four kilometres from Brisbane's centre, we educate students from Prep to Year 12.

About the Role:

The Social Media and Content Coordinator is responsible for the BBC brand's digital presence, including paid and organic social media, website management, creating engaging digital content, and email marketing. This role will play a pivotal part in boosting the College's brand visibility, increasing audience engagement, and aligning content strategies with broader BBC marketing goals. It requires successfully managing expectations and competing deadlines while maintaining strong stakeholder relationships.

About you:

A creative and results-driven Social Media and Content Coordinator with 2-3 years of experience in digital marketing and content production. Skilled in video editing (Adobe Premiere Pro, After Effects, Canva, CapCut) and social media management, you excel in fast-paced environments. You stay ahead of trends, leverage data to refine content strategies, and engage effectively with online communities. With strong communication and stakeholder management skills, you build relationships and ensure a consistent digital presence while managing multiple projects to align with organisational goals.

Key Responsibilities:

• Develop and deliver high-quality, on-brand content (images, videos, blogs, posts, newsletters, etc.) for social media to increase engagement and visibility
• Build and maintain relationships with followers across social media, responding to inquiries and engaging professionally
• Analyse social media performance and campaign effectiveness, providing recommendations to optimise engagement and performance
• Stay up-to-date with social media trends and digital marketing best practices, suggesting innovative strategies to enhance the College's online presence
• Ensure all digital content adheres to brand guidelines, maintaining a consistent brand presence across all platforms
• Plan and manage digital marketing campaigns, including Meta Ad campaigns, LinkedIn, and Google AdWords
• Film, edit, and produce high-quality videos using tools like Adobe Premiere Pro, After Effects, Canva, and CapCut
• Use project management tools (e.g., Asana) to streamline workflows and collaborate with internal stakeholders to align content and campaigns with BBC goals
• Create and manage email campaigns, targeting the right audience with engaging content
• Apply SEO, SEM, and keyword research to boost digital content visibility.

Qualifications and Experience

• Tertiary qualification in a business, digital, marketing or communications related discipline
• Digital marketing, social media, or e-commerce experience - minimum 2-3 years' experience in a similar digital marketing role
• Proven experience in content creation, video production, and digital marketing
• Proficiency in video editing (Adobe Premiere Pro, After Effects, Canva, CapCut) and motion graphics
• Strong analytical skills to measure and optimise digital marketing performance
• Experience managing social media, paid campaigns, SEO, SEM, and website content
• Excellent storytelling, communication, and stakeholder management skills
• Ability to juggle multiple priorities in a fast-paced environment
• Familiarity with project management tools (e.g., Asana) and CRM platforms
• Strong problem-solving skills, attention to detail, and adaptability
• Comfortable working on Windows and proficient in Microsoft Office

Additional:

• This fast-paced role requires a highly organised individual with exceptional digital skills
• Work alongside a Graphic Designer and an Editor/ Communications Officer
• To meet the dynamic requirements of the role, attendance at up to sixteen (16) term-time home games or GPS championship events on Friday evenings or Saturdays per year will be required

Selection Criteria:

• 2-3 years in digital marketing, content creation, and video production
• Proficiency in creating engaging content across multiple platforms, including video production and motion graphics
• Ability to assess performance metrics and optimise engagement using data-driven insights
• Experience using project management tools and CRM platforms
• Strong written and verbal skills to build relationships and maintain a consistent digital presence

Mandatory Requirements:

• Adhere to the PMSA Code of Conduct
• Comply with College policies, procedures, and training requirements, including those related to occupational health and safety, risk management, child protection, and confidentiality
• Positively support the College's traditions and Christian ethos
• It is a condition of employment that the incumbent must apply for and obtain a Blue Card for Working with Children or current registration with the Queensland College of Teachers prior to and while you are employed in the position.