Assistant Store Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission
Lead. Adapt. Elevate. Become PUMA's Floating Assistant Store Manager (Fixed Term Contract)

Ready to take your retail leadership career to the next level? Step into a fixed term contract role that moves fast, unlocks growth, and puts you at the heart of what makes PUMA unstoppable. As our Floating Assistant Store Manager, you won't just support one team, you'll influence, coach, and elevate multiple PUMA stores, working closely alongside our Floating Store Manager to deliver consistency, performance, and exceptional customer experiences across the region.

This is an opportunity for leaders who thrive on variety, adapt quickly, and bring out the best in every team they meet.

Why This Role Matters

The Floating Assistant Store Manager is critical in connecting people, performance, and brand standards across multiple locations. You'll step into stores that need support, inject energy into teams, and ensure every customer receives the premium PUMA experience, no matter which store they walk into.

Every day is different. Every store is unique. And every challenge is an opportunity to lead with impact.

Your Mission

In this dynamic, multi-site role, you'll partner with the Floating Store Manager to uplift store performance, develop talent, and keep operations running at their best. You'll build relationships across locations, roll up your sleeves on the sales floor, and lead by example, wherever you are needed most.

• Lead across locations: Support multiple store teams, adapting your leadership style to different environments and challenges.
• Boost performance: Drive sales, KPIs, and profitability by motivating teams and elevating daily execution.
• Develop strong teams: Build capability, coach associates, and help identify future leaders across all stores you support.
• Champion consistency: Ensure visual merchandising, operations, and service standards are executed flawlessly at every site.
• Step up with confidence: Act as the in-store leader when required, keeping teams focused, aligned, and performing.
• Stay hands-on: Spend most of your time on the sales floor, engaging customers and coaching teams in real time.

What You Bring to the Game

You're a natural leader, quick thinker, and passionate coach who thrives on fresh challenges and new environments. You love connecting with people, solving problems on the fly, and raising the standard wherever you go.

• 2–4 years retail leadership experience (apparel/footwear highly regarded).
• Proven success in driving sales, leading teams, and delivering strong KPIs.
• Adaptability and resilience, you thrive in fast-changing, multi-site environments.
• Strong communication and people skills, with the ability to inspire diverse teams.
• A passion for customer experience and the PUMA brand.
• Availability to work evenings, weekends, and peak trade periods, with travel required across multiple stores.

Why You'll Love This Role

• Competitive salary with performance-based incentives
• Exposure to multiple stores, accelerating your leadership development
• Access to industry-leading training programs
• Generous PUMA product discounts
• A dynamic, supportive culture built on ambition, empowerment, and teamwork
• A unique stepping stone toward future permanent multi-site or Store Manager opportunities

Ready to lead across locations, uplift teams, and create impact wherever you go, all while building your future with PUMA?

Join us as PUMA's Floating Assistant Store Manager on a fixed term contract and elevate your career across every store you step into.

Your talent
What You Bring to the Game

You're a natural leader, quick thinker, and passionate coach who thrives on fresh challenges and new environments. You love connecting with people, solving problems on the fly, and raising the standard wherever you go.

• 2–4 years retail leadership experience (apparel/footwear highly regarded).
• Proven success in driving sales, leading teams, and delivering strong KPIs.
• Adaptability and resilience—you thrive in fast-changing, multi-site environments.
• Strong communication and people skills, with the ability to inspire diverse teams.
• A passion for customer experience and the PUMA brand.
• Availability to work evenings, weekends, and peak trade periods, with travel required across multiple stores.

Why You'll Love This Role

• Competitive salary with performance-based incentives
• Exposure to multiple stores—accelerating your leadership development
• Access to industry-leading training programs
• Generous PUMA product discounts
• A dynamic, supportive culture built on ambition, empowerment, and teamwork
• A unique stepping stone toward future permanent multi-site or Store Manager opportunities

Ready to lead across locations, uplift teams, and create impact wherever you go—all while building your future with PUMA?

Join us as PUMA's Floating Assistant Store Manager on a fixed term contract and elevate your career across every store you step into.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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