Automotive Dealer Principal

About the Role

We are seeking a dynamic and results-driven Dealer Principal to lead our motorcycle dealership. This is a hands-on leadership role where you'll be responsible for driving profitability, operational excellence, and a high-performance culture across all departments.

You'll be the driving force behind the dealership's success—motivating your team, managing performance, and ensuring exceptional customer experiences. You'll be supported by a strong leadership team and have the autonomy to make impactful decisions.

Key Responsibilities

• Achieve or exceed budgeted gross/net profit across all departments
• Provide leadership, coaching, and support to all dealership staff
• Ensure compliance with company policies, WHS, and licensing requirements
• Oversee daily operations including sales, service, parts, and administration
• Maintain strong supplier and manufacturer relationships
• Monitor stock levels, showroom presentation, and customer satisfaction
• Drive training and development across the dealership
• Ensure accurate reporting and effective use of management tools

What You'll Bring

• Proven business acumen and leadership experience in a dealership environment
• Strong understanding of sales, service, and parts operations
• Excellent communication, organisational, and problem-solving skills
• Ability to lead by example with integrity, professionalism, and a customer-first mindset
• Prior automotive industry experience preferred

Why Join Us?

• Be part of the leading national motorcycle retail group
• Work in a fast-paced, high-impact leadership role
• Enjoy a supportive leadership team and structured career development
• Competitive salary package with performance-based incentives

Ready to take the next step in your leadership career?

Apply now and lead a dealership where your impact will be seen and valued.