Senior Marketing Lead, ANZ

3 days ago

Sydney, New South Wales, Australia Airbnb Full time $120,000 - $180,000 per year

The Community You Will Join: 

The Senior Marketing Lead, ANZ will report to the Senior Marketing Lead, APAC. They will partner with them to develop strategic plans and execute, implement, and track marketing programs to drive profitable growth for the region. They will also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, APAC regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market. 

The Difference You Will Make:

With strategic, creative, operational and emotional effectiveness, this person will define business challenges and strategies to drive growth, nurture a small but high-performing in-house marketing team, manage agency partners, and work collaboratively with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize the business and brand ambitions.

A Typical Day:

  • Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
  • Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
  • In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities.
  • Be the relentless advocate for localization across ANZ; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
  • End to end execution and monitoring across all global and local marketing efforts and campaign activity.

Your Expertise:

  • 15+ years in a marketing role, preferably with experience at a fast paced startup or technology company 
  • Experience working in a marketing capacity across ANZ
  • Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels 
  • Solid business acumen to understand key business and consumer levers that unlock growth 
  • Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
  • The ability to work at both strategic and tactical levels
  • Experience managing agencies and large, multinational teams internally
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Willingness to regularly travel internationally
  • Fluent in English (written and verbal)
  • Appreciation for design and a passion for Airbnb

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

  • Senior Marketing Lead, ANZ

    7 days ago

    Sydney, New South Wales, Australia Airbnb Full time $120,000 - $180,000 per year

    Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic...

  • Product Area Lead

    3 days ago

    Sydney, New South Wales, Australia ANZ Full time $120,000 - $180,000 per year

    Req ID: 105672Department: Tech Institutional Markets DomainDivision: TechnologyLocation: SydneyAbout UsAt ANZ our purpose is to shape a world where people and communities thrive and to achieve this, we need a talented Product Area Lead to join our Regulatory Reporting and Reconciliations Technology tribe.About the RoleAs the Product Area Lead, your mission...

  • Markets Middle Office Analyst

    5 days ago

    Sydney, New South Wales, Australia ANZ Full time $90,000 - $120,000 per year

    Req ID: 104307Department: Insto Markets COODivision: InstitutionalLocation: SydneyAbout UsAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our customers. Our Institutional bank helps our largest customers move trade and capital around the region, providing our...

  • Manager/Senior Manager, Loan Syndications

    2 weeks ago

    Sydney, New South Wales, Australia ANZ Full time $104,000 - $130,878 per year

    Req ID: 102136Department: Insto Corp Finance Loan SyndicationsDivision: InstitutionalLocation: SydneyAbout UsAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our customers. Our Institutional bank helps our largest customers move trade and capital around the...

  • Head of Sales, DCM, Research Compliance, Markets Head of Sales, DCM, Research Compliance, Markets

    1 week ago

    Sydney, New South Wales, Australia ANZ Banking Group Limited Full time $200,000 - $250,000 per year

    About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our customers. Our Institutional bank helps our largest customers move trade and capital around the region, providing our people with great opportunities to build their technical expertise and their...

  • Social Media Lead

    1 week ago

    Sydney, New South Wales, Australia Randstad - Sales & Marketing Full time $80,000 - $120,000 per year

    Are you a Senior Social Media prodessional looking for a new opportunity? I'm partnering with a global leader in entertainment and digital streaming who are looking for an exceptional and visionary Social Media Lead to build and execute innovative social media programs for their Australia and New Zealand audience.If you are passionate about movies and...

  • ANZ Marketing Manager

    5 days ago

    Sydney, New South Wales, Australia Kong Full time $120,000 - $180,000 per year

    Are you ready to power the World's connections?If you don't think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we're looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.About the role:Do you want to make a significant impact...

  • Senior Associate

    2 weeks ago

    Sydney, New South Wales, Australia ANZ Full time $104,000 - $130,878 per year

    Req ID: 102556Department: Insto R&A AustraliaDivision: InstitutionalLocation: SydneyAbout UsAt ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our customers. Our Institutional bank helps our largest customers move trade and capital around the region, providing...

  • Marketing Coordinator, ANZ

    2 weeks ago

    Sydney, New South Wales, Australia Harman Australia Full time $60,000 - $90,000 per year

    Introduction: A Career at HARMAN LifestyleWe're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and RevelUnite your passion...

  • Markets Middle Office Analyst Markets Middle Office Analyst

    5 days ago

    Sydney, New South Wales, Australia ANZ Banking Group Limited Full time $80,000 - $120,000 per year

    About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our customers. Our Institutional bank helps our largest customers move trade and capital around the region, providing our people with great opportunities to build their technical expertise and their...