Tiktok Creative Design Lead, Gift Design(Sydney)

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
1. Build and manage a talented, diverse, inclusive team of multimedia designers that consistently delivers on projects and is well-balanced across various design skill sets;
2. Conduct user research to understand users' preferences, behaviors, and pain points. Develop and implement tools (mostly gift animations) to help live streamers create better experiences and delight their audiences;
3. Play an active role in communicating strategic decisions around the future direction of LIVE business;
4. Generate content-focused insights that both fuel ideation and product strategy;
5. Lead a partnership with product managers, operations, engineers, researchers, and content strategists to oversee the user experience of a product from conception to launch;
6. Set design standards, conduct regular reviews, and implement quality control processes to ensure consistency and efficiency across all projects;
7. Set clear expectations and goals for direct reports and collective teams while holding individuals and teams accountable for success. Provide clear, actionable feedback and support to develop and grow individuals.

**Qualifications**:
**Minimum qualifications**:
1. 5 years of experience in management and experience with digital content strategy, visual media, production, and relevant fields;
2. Experience as a LIVE streamer or spending money on LIVE, with a strong interest in the LIVE business;
3. Proven experience in developing and implementing monetization strategies, understanding basic business models, and how design can contribute;
4. Ability to work collaboratively in a fast-paced, dynamic environment;
5. Familiar with production tools, such as Adobe Creative Suite/Figma/Cinema 4D/Blender, etc.
**Preferred qualifications**:
1. Experience in NFT, metaverse, virtual goods, gaming industry, film/commercial production, or any end-to-end design;
2. Excellent storytelling skills and the ability to connect with people through media;
3. Self-motivated and proactive with a passion for continuous learning and improvement;
4. Strong communication and presentation skills, especially with those from diverse cultural backgrounds;
5. Understanding of AI and new technologies' benefits for production;
6. Experience with user research methodologies, data analysis, and interpreting data and user feedback to provide actionable insights;
7. Understanding how virtual goods, digital products, or the gaming industry works;
8. Strong organizational and project management skills, with the ability to solve problems through organizational strategies;
9 Commitment to fostering a diverse and inclusive team culture.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.