Marketing Automation Specialist

Flexible working options considered.
- 26 weeks paid parental leave after one year and 36 weeks after five years continuous service, regardless of gender.
- 4 weeks annual leave with the option to purchase more.
- 13 weeks long service leave after seven/ten years.
- Salary packaging options.
- 17% superannuation, with the option to reduce to the minimum super guarantee.
- 25% off UWA full fee courses, discounted health insurance, and convenient on-campus childcare options.
- Incremental progression based on 12 months continuous service.

**Job no**: 520257
**Work type**: Full Time
**Location**: Crawley
**Categories**: Community Engagement/Marketing
- Execute personalised, data-driven marketing automation journeys to support student recruitment and engagement.
- Incremental progression based on 12 months continuous service.
- Full-time appointment on an ongoing basis.
- Base salary range: $91,833 - $97,052 p.a. (pro-rata) plus 17% superannuation.

About the area

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Brand and Marketing team within BMR Division provides strategic brand direction and ongoing brand and marketing management for the University. The Brand and Marketing team works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with and across all areas of the University to implement marketing plans.

About the opportunity
- Run the University’s marketing automation platform and fully leverage its capabilities.
- Day-to-day duties of executing automated marketing campaigns.
- Work closely with Marketing Officers to design and build automated direct marketing flows and campaigns.

About you
- Relevant tertiary qualification or demonstrated equivalent competency in high-level marketing and communication activities, including content creation.
- Knowledge and experience of database management concepts and best practices and relevant experience working with marketing automation platforms.
- Digital marketing skills, including capability to build website landing pages for campaigns, social media, SEO and SEM optimisation skills.
- Analytical mindset and experience in monitoring, analysing and reporting campaign performance.
- Demonstrated planning and project management skills, with demonstrated ability to deliver projects on time and within budget.

How to apply

The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Closing date: 11:55 PM AWST on Tuesday, 10 June 2025.

This position is only open to Current UWA staff.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia’s top university.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

**Advertised**: 28 May 2025 W. Australia Standard Time
**Applications close**:10 Jun 2025**W. Australia Standard Time