Digital Marketing Specialist

We are hiring an experienced Digital **Marketing Specialist** on a full time basis to continue to create, develop and implement a holistic digital marketing strategy for Top Shelf Concepts.

The _successful applicant_ will be someone that can deliver a clear and engaging message across all channels for the hospitality sector including hotels, facilities management, B2B and grow distributorships, generating new leads and sales through strong branding and loyalty.

Key tasks include:
**Marketing Automation**

Utilising HubSpot automation capabilities to generate new leads and improving sales process.
- Build Workflows, using HubSpot software with triggers associated with form submission.

**Shopify Website and ecommerce shop management**
- Updating banners, look and feel, Keeping online shop up to date
- Landing pages creation
- Monthly blog development and distribution to drive website traffic. (Specific topics will vary based on SEO strategy, seasonality, hot products, website analytics, special events, etc)
- Website forms on website to collect prospect contact details. newsletter subscription

**Analytics reporting**

Website traffic

**Printed Literature** as needed. to be sent out with each order dispatch to generate new product’s interest.

**Online and/or in-person events**: Planning, advertising and event’s execution, one event every three months.

**VIDEO**

**SOCIAL MEDIA**
- Development and execution of paid campaigns (Varying on each campaign's objectives - Awareness, engagement, conversion, retargeting)
- Google SERP and display campaigns

**SEO**
- Regular audits
- Explain ROI reports with management
- Understand current algorithms

**BRANDING** evolve brand so that it is kept modernised, innovative.

Keep Top Shelf Concepts top of mind during the B2B Marketing cycle.
Comply with Corporate Profile Playbook for consistent branding

**SOFTWARE & SKILLS**:
HubSpot, Canva, Shopify

Copywriting - Write content that is relevant to the customer. Know how to win hearts and minds.
- **Additional desirable skills**:_
Adobe Creative Suite (InDesign, Photoshop) Acrobat, Microsoft Office, Survey Monkey, Dropbox, Good knowledge of preparing print ready files, and html & CSS knowledge is desirable

**Attitude **_**needed**_:
(1) Attention to Detail - visual, Competent Grammar\Spelling
(2) Positive, self starter who can communicate effectively

The role is full time requiring 38 hours of work per week

Salary range between $80k p.a plus superannuation depending on the individual experience and quality of the applicant.

**Salary**: $70,000.00 - $80,000.00 per year

Schedule:

- Monday to Friday
- No weekends

Work Location: In person