Head of Ticketing

The Head of Ticketing will be responsible for implementing the Ticketing Strategies for RWC 2027 as set by World Rugby, working closely with the World Rugby Events & Media (WREM) Global Ticketing Team. You will build, recruit and lead a dedicated ticketing team covering roles across tickets sales, marketing and operations and play a crucial role in delivering the tournament’s revenue and attendance objectives.

**About the role
- Responsible for the implementation of the tournament ticketing strategy
- Support the Head of Global Ticket Sales to develop and implement the local strategies to deliver against tournament ticket sales revenue targets
- Lead the development and execution of world leading and fit for purpose B2C and B2B ticketing systems, integrating contractual obligations and maximising revenue opportunities
- Support the Head of Global Ticketing Operations to define the ticketing operational plans and structures for the tournament to enable and ensure delivery of world leading ticketing services, while always enabling tournament revenue and attendance objectives
- Define, manage and monitor venue seating bowl manifests, seat assignment, ticket quota and ticket distribution
- Recruit and manage the local Ticketing team across sales and operational roles
- Build, maintain, monitor and report on a detailed tournament ticketing project plan - working closely with the program management team as well as Ticketmaster
- Ensure efficient and effective integration with the WREM ticketing management team and provide local insights, sales results and trends to help inform strategies
- Lead the local relationship with Ticketmaster
- Ensure that all key ticket sales dates are met in a timely manner and implemented across all relevant Functional Areas and partners including marketing, comms, venue ops, TSP etc.
- Monitor and report on tournament specific sales and marketing budgets
- Contribute to the communications plan and customer journey elements for ticket holdersForge and manage important relationships internally and externally

**About you
- You have proven experience leading high profile ticketing projects for Major Events in Australia and implementing effective ticketing strategies to achieve sales targets
- You have a deep knowledge of ticket sales and operational processes and systems, and familiarity with the latest ticketing technologies
- You have strong data analysis skills to identify trends and opportunities - you derive value from data sets to enable immediate and/or future decision making, and understand the confidentiality requirements of data
- You are an excellent communicator, highly personable and can build strong relationships with colleagues and a diverse range of stakeholders quickly
- You have the proven ability to collaborate with colleagues to effectively deliver on mutual objectives
- You have strong leadership skills, with the ability to motivate and help drive an organisational culture that enables others to perform at their best
- You have meticulous attention to detail, exceptional organisational skills, the ability to prioritise and multitask, and remain calm under pressure
- You are adept at working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitmentsYou are flexible to work irregular hours, including evenings, weekends, and holidays, depending on event schedules

**About us
World Rugby is the international federation responsible for the global development of Rugby. It’s strategic mission is to accelerate the growth of Rugby, inspiring more people to engage with the sport. Australia’s hosting of Rugby World Cup 2027 and 2029 are at the heart of that mission, representing an exciting growth opportunity for Rugby in Australia, the region, and the global game more broadly.

Rugby World Cup is one of the biggest sporting and entertainment brands in the world and the dual men’s and women’s hosting model creates a transformative opportunity to showcase the very best of Rugby and Australia to an unprecedented global audience.

The 2027 tournament will be a nationwide celebration of the sport, its values and Australia’s cities, culture and people, engaging new audiences and inspiring a new generation of fans and players. In Australia, the tournament is expected to generate $1.3B in direct visitor expenditure across Australia from more than 250,000 international visitors and inject a further $80m into the Australia economy as a result of hosting in 2027 alone.

With women and the heart of World Rugby’s growth mission, Rugby World Cup 2029 represents a transformative opportunity take the sport to the next level. Women’s Rugby is one of the world’s fastest growing sports and the fanbase growing at a faster rate than other sports with 166 million fans globally. The commercial value of women’s Rugby is expected to grow by 10x over the next decade, which is great for Australia.

Hosting both tournaments also presents a fan