Regional Manager

**Regional Manager**:
**Date**:5 Nov 2025

**Location**: NSW

**Company**:VGA

**Job Title: Regional Manager - CUPRA**

**Location**:Zetland - Sydney**

** Duration: Permanent**

** About our Company**

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Company based in Sydney, home to some of Australia's most recognisable brands which include Audi, CUPRA, Škoda and Volkswagen. Volkswagen Group Australia also has a Regional Office located in Essendon Fields, Victoria, supporting operations across the southern region.

** CUPRA’s** aim is to ‘bring Barcelona to Australia’. We are powered by the city’s vibrant spirit, zest for life and artistic energy - enriching every CUPRA vehicle with a distinctive personality and inspiring the world. We strive to stay ahead of the curve whilst challenging the status quo with our high-performance vehicles and we succeed in doing so. We are redefining the art of driving.

** About your new Role**

The Regional Manager is accountable for the performance of the CUPRA brand in a specific territory. The Regional Manager will provide coaching and guidance in order to maximise the effectiveness of the people and processes of the CUPRA Tribe, enabling the accomplishment of agreed KPIs such as vehicle and accessory sales, employee engagement and customer satisfaction.

** Your main responsibilities will include**:

- Identify areas of process improvement opportunity and offer best practice solutions to CUPRA Agents.
- Prepare, discuss and review comprehensive Visit Reports, leveraging intelligent data, in order to review current performance, predict future performance and identify potential opportunities to accelerate performance.
- Develop fleet strategy with CUPRA Agents to target small fleets in prime market area.
- Support the recruitment, on-boarding and training enrolment of CUPRA retail network and provide regular updates to CUPRA employees on key sales and product messages.
- Support CUPRA Agents in the development of robust and innovative marketing plans.
- Closely review the impact and performance of marketing activities and provide guidance around continuation, cessation or acceleration of individual activities.
- Assist Dealer Network Development to maintain CI/CD guidelines.
- Maintain mutually beneficial and respectful relationships with key group functions that support CUPRA sales activities (Academy, Finance, Group Aftersales, etc.).

** About you**

To succeed in this role, you will need to possess the following:

- Extensive Sales/Business Development in a National Sales Company or Leadership role in a Dealership
- Strong relationship and management skills
- Strong coaching, negotiation and communication skills
- Practical problem-solving skills with an operational focus
- Open to creative and unorthodox solutions to deliver seamless brand experience
- Analytical skills to interpret reporting and clearly articulate future reporting requirements
- Ability to hold crucial conversations with investors and senior Dealership staff

** Our Benefits, Rewards and Recognition include**:

- Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks
- Annual fitness and wellbeing subsidy towards a facility of your choice
- Access to the VGA Car Lease Program
- Discounts on Audi, CUPRA, Škoda and Volkswagen car purchases
- Free entry to Dubbo and Taronga Zoo for you and your family
- Work in an award winning state of the art building - our offices include onsite parking

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, **APPLY NOW**

_ To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia._

_ Successful applicants will be required to complete background checks through our external provider as a condition of employment._