Site Specialist

Company Description
- Make your mark within a leading global fashion company
- A place where you can express yourself & feel like you truly belong
- Fun, collaborative and inclusive team environment
- Flexible working arrangements and competitive benefits

At H&M, we welcome you to be yourself and challenge you to grow and make a difference.

Help us reimagine the future of an entire industry, making everyone look, feel and do good.

Be proud of where you came from & amazed by where you’ll go.

**Be yourself & more at H&M**

**Job Description**:
As Site Specialist you contribute to added customer value, a strong brand and increased sales by driving the experience, relevance and performance of your customer base in everyday execution.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Maximize OMNI profitable net sales and customer base for H&M Australia and relevant customer group - short and long term, while leveraging the strengths of the online channel.

Responsible for the performance of customer segments on-site to secure set growth targets and increase customer satisfaction, short and long-term.

Daily optimization and evaluation of our customer journey in collaboration with possible external partners, across online touchpoints and components.

**Key **Responsibilities**

Sales & optimization:

- Drive net sales and day-to-day operations and execution of your customer segment/customer group in your e-com market
- Know your sales situation through sales and customer behaviour analysis and follow up on actions taken
- Identify opportunities, threats and set priorities based on biggest customer impact
- Responsible for daily optimisation and evaluation of our online touchpoints, components and customer relevance
- Align sales goals and execution strategy towards customer base growth
- Optimize content on site & provide input to Customer Activation & Marketing team

Customer:

- Responsible for performance and follow up online customer segments
- Identify potentials in customer base segments to drive maximum customer impact
- Conduct A/B testing to optimize content interactions and secure customer relevance by optimizing each landing page
- Give input on what assortment is relevant to whom based on data & insights & send feedback to merchandising
- Identify customer potentials within full assortment in connection to customer segments and track trends (search, interaction changes on site connecting to commercial messages ) shifts in spend and customer demand prediction
- Track and follow up experience KPIs on site and in owned channels
- Know your sales market, customer behavior, customer expectations and competitor overview
- Execute and optimize local SEO for your segment

Collaboration:

- Work closely with Media planner to evaluate commercial messages in owned channels to ensure best commercial execution
- Work closely with the merchandising team to optimize push vs pull in product execution (customer demand vs business need)
- Collaborate with regional team in cross channel testing, targeting and evaluation
- Brief on site placements to be published on weekly level

**Qualifications**:

- University Degree, preferably in Business, Economics, Marketing, Analytics or E-commerce
- 2+ years of E-commerce experience
- 2+ years' experience working with data analysis to take strategic decisions
- Omni retail experience preferable
- Sales and web analysis experience including Google Analytics
- Experience working in and/or consuming reports from Tableau & Power-Bi or other platforms used
- Previous experience working with customer segments/groups

**Additional Information - Who you are**
- Sales driven, customer focused and results-oriented
- You are experience within e-com and have an understanding of the total digital eco-system and its synergies
- Strong data management skills - analytical, structured, ability to synthesize information and draw conclusions
- Analytical skills to evaluate actions from a short and long term perspective and connect to growth targets
- You are comfortable visualizing and presenting the results of your analysis towards collaborating teams
- Proactive, curious and innovative approach to problem solving with a constant improvement mindset
- Able to work independently and be self-motivated while still working within a team environment and fostering a strong team collaboration
- Leadership capabilities and communicational skills to get your message across and you have the drive to see them through
- Growth mindset and adaptable to change
- You will report to the Ecommerce Commercial Manager within the Customer activation & Marketing team

Additional Information

**What’s in it for you?**
- Encourages work life balance with flexible working arrangements
- Centrally located modern office with ergonomic work stations for all team members
- Receive 25% off H&M and other H&M Group brands
- Continu