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National Marketing

3 weeks ago

North Sydney, Australia Coca-Cola Europacific Partners Full time

**The Company**

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world’s most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support.

Our portfolio in Australia includes the Coca-Cola family of products, as well as loved brands like Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Barista Brothers, Jim Beam, Canadian Club, Coors, Blue Moon, Feral Brewing, Yenda and Grinders Coffee.

We’re proud to be part of the Australian community and recognise the importance of giving something back. In addition to our efforts on wellbeing, recycling and sustainability, together with Coca-Cola South Pacific we distribute $1.1 million annually to local charities through the Coca-Cola Australia Foundation.

**Role Purpose**

In this role, you will be responsible for strategically driving and delivering the E-Commerce and Marketing strategy to ensure we hit our sales growth objectives for the Australian Neverfail business. You will be accountable for the Neverfail E-Commerce platform, ensuring it is low touch and continues to attract and retain new business as well as managing our customers through this platform via eDM’s, push notifications and proactive communications on seasonal impacts. You will also be responsible for the Neverfail website, our social and digital platforms and the businesses marketing from our truck branding, IAP process to promotions.

To be successful in this role, you will need to demonstrate strategic thinking, whilst having the agility to manage our people and understand the technical nature of our E-Commerce platform, digital & social media platforms as well as our website. The role requires strong commercial acumen, a deep understanding of developing and operating a best practise e-commerce platform, strong verbal and communication skills and exceptional leadership skills to engage and inspire the Marketing & E-Commerce team.

**Key Responsibilities**

**_Leadership_**
- Demonstrates the ability to lead & coach others
- Demonstrates leadership internally and externally
- Ambassador of our business, brands, and bulk water industry
- Prioritises focus on personal development
- A Leader amongst there peer set and the broader enterprise

**_Neverfail Website, E-Commerce, Social & Digital Media management_**
- Consistently develops and drives our Digital Picture of Success, incorporating insight around Digital Shopper Methodologies. This will include establishing best practice across Digital channels such as Social, eDMs, e-Commerce platform and the Neverfail Website.
- You will leverage your excellent communication & collaboration skills to understand both business & customer challenges and co-design insight-led digital solutions, leveraging your creative thinking & problem-solving skills, consistently striving to raise the bar.
- As a data-driven leader together with your understanding of e-commerce shopper analytics & core Digital Marketing performance & conversion metrics, you will establish Test-and-learn methodologies, setting clearly defined KPIs, to drive both innovation & Digital Commerce Activation best practice.
- Utilising your analytical skills you will develop and maintain a future growth & opportunities matrix, driving ROI led prioritisation and influencing engagement across both internal and external stakeholders.
- Actively seek opportunities to ensure Neverfail participation across cross-functional, cross-system digital-led projects.
- Foster a sense of urgency in driving Digital Commerce capabilities within the Neverfail business through leveraging the broader enterprise and expertise. This will include embedding themselves into a Centre of Excellence peer group across counterparts in Retail eCommerce, Route/On The Go, and Aggregators

**_Personal Impact_**
- Drive positive impact with stakeholders
- Brings an everyday ‘Growth Mindset’
- Creates opportunities to connect with others across the business
- Embraces the company values and behaviours
- Positively contributed the Neverfail Community Culture & Engagement

**_External Customer Communications:_**
- Strong verbal and written communication skills
- Anticipate customer reaction to internal/external changes and proactively communicate to customers via the necessary mediums
- Leveraging the Leadership team, proactively developing and communicating key changes to customers to manage expectations upfront.

**About you**
- Experience in B2C/B2B in a small-medium sized organisation or within a Digital Media agency
- Data driven approach to decision making & problem solving.
- Demonstrated understanding of key Digital Marketing performance & conversion metrics
- Strong communication & presentation skills with the ability to influence internal