Social Media

7 days ago

Melbourne, Australia Make-A-Wish Full time

**The Role**:
**Key Responsibilities**:
**Social Media Strategy**

Lead the day-to-day strategy, planning and execution across Make-A-Wish’s social media platforms, ensuring content is aligned with campaign goals, brand positioning and audience insights.

**Content Creation**

Capture, create and edit engaging, high-quality, social-first content including short-form videos (Reels, TikToks), image carousels and stories that resonate with audiences and tell compelling wish stories.

**Influencer Management**

Develop and maintain relationships with influencers, ambassadors and creators; manage end-to-end collaborations to extend reach and build brand relevance.

**Campaign & PR Integration**

Work closely with Brand, PR and Fundraising teams to integrate key media moments, events and wish campaigns into the content calendar, amplifying awareness and share of voice.

**Community Engagement**

Actively engage with Make-A-Wish’s social communities, fostering meaningful conversations and acting as the voice of the brand across platforms.

**Performance Tracking**

Report on social performance using metrics to track reach, engagement and sentiment; use insights to optimise future content and campaign strategies.

**Cross-functional Collaboration**

Partner with fundraising, wish delivery and volunteer teams to ensure content reflects the breadth of the organisation and meets shared objectives.

**Trend Monitoring**

Stay across social and digital trends, emerging platforms, and best practice; act as an internal expert on what’s new and what’s next in the social space.

**Role Competencies**:
Ability to capture and produce visually engaging, on-brand content including short-form video; understands platform-specific nuances and storytelling techniques.

**Communication**

Strong written and visual communication skills tailored to digital audiences; can write compelling captions, headlines and scripts that drive action and emotion.

**Influencer Engagement**

Experience identifying and managing influencers and creator partnerships to support brand and campaign goals.

**Data & Insights**

Proficiency in interpreting social analytics and using data to inform content and engagement strategies.

**Brand Understanding**

Demonstrates a strong understanding of Make-A-Wish’s tone, mission and values, with the ability to bring them to life in digital formats.

**Collaboration**

Able to work cross-functionally with internal teams and external partners, maintaining strong relationships and shared outcomes.

**Adaptability**

Comfortable working in a fast-paced, evolving environment; adapts quickly to shifting priorities or platforms.

**Key Selection Criteria**:

- Minimum 2-3 years' experience in a social media or digital content role, ideally within an established brand, an agency or media environment.
- Proven experience creating and managing engaging digital campaigns and content across multiple social platforms.
- Confidence in filming and editing short-form video for Instagram Reels, TikTok and similar platforms.
- Experience managing influencer/creator relationships and/or partnerships.
- Strong organisational and time management skills; capable of managing competing priorities and deadlines.

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