Content Creator

We're Hiring - Content Creator & Ad Specialist (Freelance or Casual)

The Night Owl is looking for a creative and trend-savvy **Content Creator & Ad Specialist** who’s not just behind the camera - comfortable being _in front of it too_ Someone who knows how to bring products to life through smart, engaging and conversion-driven content.

This role is ideal for someone who understands what works in eComm, Meta ads, and short-form video - and is just as happy creating content as they are lending a hand with other parts of the business when needed.

**This role can be freelance or casual**, depending on what could work best for us both.

**What You’ll Do**:

- Be the _face_ of a lot of the content - appearing in videos, skits, product demos and reels (UGC-style)
- Film and edit short-form videos for Meta ads, Instagram, TikTok, etc.
- Create image graphics and other ad assets in line with brand guidelines
- Research content ideas and trends that fit our mum-focused audience
- Write short, impactful copy for captions, headlines and overlays
- Work closely with our team to align creative with performance goals
- Manage the content calendar and collaborate with the team
- Engage with our community and help grow brand awareness

**What We’re Looking For**:

- Experience creating social-first content - especially for eComm or lifestyle brands
- Confident and natural on camera - you’ll be representing the voice of the customer
- Strong video production and editing skills (CapCut, Adobe, or similar)
- Ability to create visually appealing static images and graphics (Canva, Adobe)
- A strong understanding of hooks, transitions, and what makes content convert
- Ability to work independently, meet deadlines, and stay across trends
- **A genuine passion for connecting with mums and making meaningful content**

**Must be Melbourne-based and willing to travel to work on site at our office in Ravenhall (Western Suburbs, Melbourne)**

We’re a small but mighty team doing big things - and we’re looking for someone who’s excited to grow with us. This role is flexible with plenty of potential to evolve over time.
- Be part of a small, fast-growing female founded brand that makes a real impact
- Creative role with flexibility and room to grow
- Flexible work schedule
- Direct collaboration with the founder and small leadership team

**Approx. 8-10 hours per week on a casual basis (or freelance as needed), with the potential to grow over time.**

**Job Type**: Casual

Pay: From $31.00 per hour

Expected hours: 8 - 12 per week

Ability to commute/relocate:

- Ravenhall, VIC: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Are you currently undertaking any studies?
- Which social media platforms do you have experience creating content for?
- What tools and software do you use for content creation and editing (e.g., Canva, CapCut, Adobe Suite)?
- Have you ever managed a content calendar or planned social media content in advance?
- Are you comfortable appearing on camera for product demos, voiceovers, or lifestyle content?
- Please share a link or social account handle to any past work, portfolio, or social media accounts you've managed?

**Education**:

- Diploma (preferred)

**Experience**:

- Meta Ads Manager: 1 year (preferred)
- Social media marketing: 1 year (preferred)

Work Authorisation:

- Australia (required)

Work Location: In person