Acquisition Marketer

**Position **Acquisition Marketer

**Position Number **TBA** Level/ Classification**:HEW0707***

**Reports to **Senior Acquisition Marketer

**Unit **Performance Marketing

**Directorate **Office of Marketing and Communications***

**Position Purpose
The Acquisition Marketer is responsible for the development and delivery of acquisition

marketing plans that support the University’s strategic plan and commercial objectives.

Situated within the Murdoch University Marketing and Communications Office, the

Acquisition Marketer is part of a broader marketing team that manages both university brand

and marketing strategies.

Reporting to the Senior Acquisition Marketer, they work closely with colleagues in Marketing

and Communications, International Office, Colleges and external agencies or vendors to

develop and implement the University’s marketing plans for key audiences and ensure that

all activities are measured.

The Acquisition Marketer also has highly developed stakeholder management skills and is able

to communicate marketing information effectively and identify shared business objectives

with a variety of audiences.

**About Murdoch University**

Murdoch University helps people discover how to make a difference, through education and

research endeavor, and remains one of the most inclusive universities in the country,

providing students with quality education and recognised academic standing within an

engaging and caring environment. We are a university for all, irrespective of background and

social standing with a focus on social equity, self-direction and freedom of thought and belief.

With strong links to government, business and the community, Murdoch University helps

people discover how to make a difference. We are a young, innovative and enterprising

university with more than 23,000 students and 1,700 staff across Perth, Singapore and Dubai.

We are committed to high quality education, innovative research, and strong community

engagement both locally and internationally.

Our Strategic Plan and Future Horizon 2017-2027 outlines an ambitious blueprint for

development and growth, with a focus on one purpose: to be a creative force for current and

future generations.

We are clear about our two core goals: to educate free thinkers who thrive in society and are

sought after by employers; and, to provide life changing solutions for the world’s big

challenges through our outstanding translational research and innovative practice.

**About the Work Area**

The mission of the Marketing and Communications Office (MCO) is to inspire people to choose

Murdoch. Through brand, marketing communications strategies we enhance the reputation

of the University and drive future growth. The team share the work of Murdoch University’s

academics, researchers, staff and students, and with the wider community.

**Reporting Relationships**

Senior Manager
Performance

Maketing

Senior Performance Senior Acquisition
Marketer Marketer

Performance **Acquisition**
Marketer **Marketer**

Performance Marketing
Marketer Coordinator

Marketing
Coordinator

**Key Responsibilities / Duties
1. Development and implementation of acquisition marketing plans to attract students

and build the Murdoch brand in key markets.

2. Project management of acquisition marketing plans.

3. Engagement and management of marketing agency partners and third-party

platforms, and internal teams, throughout the briefing, production and execution

stages of initiatives to meet objectives, deadlines, budgets and deliverables for

acquisition marketing activity.

4. Participation in marketing working groups and engaging stakeholders across the

university regarding MCO and acquisition marketing activities.

5. Implementation of brand and marketing governance for acquisition marketing

activities.

6. Development and implementation of acquisition campaigns for key markets.

7. Management of assigned marketing budgets.

8. Preparation of reporting and recommendations to stakeholders including relevant

Steering Committees and Senior leadership groups.

9. Carry out, and assist with, miscellaneous activities as requested.

**Guiding Principles and Values / Code of Ethics and Code of Conduct
The founding principles upon which Murdoch University was established continue unabated

today. We continue to be guided by the principles of:

- Equity and Social Justice
- Opportunity
- Sustainability
- Global Responsibility

These Murdoch principles come to life through our culture as evidenced by being an institution

where the following are clear:

- Integrity
- Respect and Diversity
- Purpose
- Excellence and Future-focus

All staff will comply with the University’s Code of Ethics and Code of Conduct and demonstrate

a commitment to its Equity, Diversity and Safety principles and the general capabilities of

personal effectiveness, working collaboratively and demonstrating a focus on results.

All Staff are to complete a Development R