Marketing Analyst

**Work type**: Fixed term Full time, Secondment
**Location**: NSW- Sydney CBD

**It’s more than a career at NAB. It’s about more opportunity, more moments to make a difference and more focus on you.**

You make NAB. You get it done for our customers and our communities. You’re laying the foundations for NAB’s future success. Together we’ll grow, excel for our customers, and make this a workplace to be proud of.

**The role**

The acquisition of Citi Australia’s consumer business supports NAB's strategic growth ambition for Personal Banking, helping the bank achieve its goals faster as it drives toward being Australia's best Personal Bank.

The role is accountable for developing marketing campaigns to drive both BAU and incremental account volume across aggregator and affiliate marketing channels. The Marketing Analyst is responsible from Strategy to Execution to Post Campaign Analysis. Responsible for Citi branded credit cards, personal loans and BNPL lines of business.

**Day to day will include**:
This role has the 3 main pillars of Campaign Strategy, Campaign Execution and Reporting. You will:
**Campaign Strategy**:

- Drive the aggregator and affiliate strategy to deliver against OKRs by negotiating with external partners to deliver campaign and associated metrics.
- Accountable for initiatives and developing marketing assets to help drive incremental account growth.
- Develop a cohesive, multi-channel customer centric communication approach to drive acquisition across owned, Partners distribution and above the line channels.
- Develop and implement a strategic roadmap for the aggregator and affiliate campaigns to drive account growth goals, including publisher expansion, launching new channels (assets) and A/B testing
- Be accountable for the Digital user experience through the optimisation Citi web properties (for responsible campaigns) to ensure a seamless customer experience and strong conversion rates

**Campaign Execution**:

- Execution of the aggregator and affiliate campaigns including but not limited to offer rollout and management of bespoke communication assets
- Develop and optimise, in collaboration with Product teams, the customer value propositions, key messages and creative concepts as part of the Go-To-Market strategy
- Create engaging and effective marketing campaigns targeting our target market with execution through all available touchpoints
- Execute the end to end campaign process from ideation through to pushing live to customer

**Reporting**:

- Proactively share campaign success metrics, insights, and future enhancements on all active campaigns

**What you’ll bring**:

- Partnership, and/or aggregator and affiliate campaign management and execution
- Seamless Project Management
- Ability to work closely with internal and external partners by building a positive relationship, is pro-active and able to articulate and execute on common goals.
- Proficiency in excel and data insight mining

**A diverse and inclusive workplace works better for everyone.**

At NAB, we’re intent on building a culture we can all be proud of. One based on trust and respect. An uplifting environment where every single one of us feels appreciated and empowered to be our true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It’s a huge part of what makes NAB such a special place to be.

**More focus on you**:
We’re committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities. For more information, please click here

**We value and embrace diversity of thought, style and working arrangements to ensure our workforce is representative of the communities that we serve and that our thinking, solutions, and products are the best they can be.