Regional Events Manager

**Who we are**:
Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

**Who you are**:
**What you'll do**:
As a Regional Events Manager your key area of responsibility will be to develop and implement a comprehensive regional events strategy, aligning with regional sales and marketing goals, manage all aspects of event planning and execution, including venue selection, vendor negotiation, budget management, logistics, coordination of booth assets and messaging, event activations, speaker opportunities, sponsorship packages, and on-site support, and coordinate with internal stakeholders (sales, marketing, product, leadership) to ensure event alignment. You will also collaborate with the broader marketing team to develop and execute pre-event, on-site, and post-event marketing and communication plans to maximize attendance and engagement.

**How you'll make an impact**:

- Develop and implement a comprehensive regional events strategy, aligning with regional sales and marketing goals.
- Identify key event opportunities, including industry conferences, trade shows, partner events, customer events, webinars, and internal events to support lead generation, brand awareness, and customer and partner engagement.
- Establish regional event objectives, budgets, and timelines and manage the regional events budget, ensuring cost-effectiveness and maximum ROI from event investments.
- Manage all aspects of event planning and execution, including venue selection, vendor negotiation, budget management, logistics, coordination of booth assets and messaging, event activations, speaker opportunities, sponsorship packages, and on-site support.
- Oversee and coordinate the creation of event-related materials, including invitations, signage, in-booth demos, booth drivers, social media promotion, collateral, and presentations.
- Coordinate with internal stakeholders (sales, marketing, product, leadership) to ensure event alignment.
- Manage relationships with external vendors, agencies, and partners in the region.
- Collaborate with the broader marketing team to develop and execute pre-event, on-site, and post-event marketing and communication plans to maximize attendance and engagement.
- Ensure consistent brand messaging and visual identity across all event touch points.
- Track and analyze key event metrics (e.g. attendance, lead generation, engagement, ROI) and prepare post-event reports summarizing results, key learnings, and recommendations for future events.
- Utilize the company's standardized lead generation process to upload all leads generated from events and complete the post-event process. Compile post event reports/reconciliations, participant/stakeholder evaluations and evaluation summaries.
- Communicate event plans, progress, and results effectively to internal stakeholders.

**What you'll bring to the role**:

- Post-Secondary Diploma/Degree in Marketing or Event Management, or equivalent.
- 5 - 8 years of previous Event Management experience.
- Equivalent combination of education and/or work experience in related fields may be substituted.
- Proven track record of successfully planning and executing a variety of marketing events.
- Strong understanding of the regional business landscape and cultural nuances related to events.
- Excellent project management, organizational, and time-management skills.
- Strong negotiation and vendor management skills.
- Excellent written and verbal communication skills.
- Proficiency in one or more regional languages is an asset.
- Ability to work independently and as part of a team.