Social Planner

Established in 2004, **OLIVER** is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of **The Brandtech Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

**Role**: Social Planner

**Location**:Sydney, Australia

**About the role**:
We're looking for a social planner who understands the intersection of culture, audience behaviour, and platform dynamics. In this role the bridge between strategy and creative, ensuring that social-first thinking is embedded in everything we do. You'll be responsible for taking social briefs, shaping strategic recommendations, and providing insights that inspire creative teams to produce work that resonates in social spaces; ensuring our brand stays relevant, innovative, and ahead of the curve.

This role requires a deep understanding of social media platforms, audience behaviours, and cultural trends, alongside the ability to translate insights into actionable creative direction.

**What you will be doing**:

- **Social Planning**: Take and interrogate social briefs, turning them into clear, insight-driven strategic recommendations.
- **Creative Collaboration**: Work closely with creative teams to ensure social-first ideas are at the heart of campaign development.
- **Audience & Platform Insights**: Stay on top of social trends, platform updates, and audience behaviours to inform strategic and creative decisions.
- **Content Performance & Best Practices**: Provide guidance on what works in social, from content formats to engagement tactics.
- **Trendspotting & Cultural Relevance**: Identify emerging trends, cultural moments, and opportunities for brands to participate authentically.
- **Measurement & Learning**: Partner with CX managers and brand teams to assess campaign performance, refining strategies based on data-driven insights.
- **Stakeholder Engagement**: Work with internal teams and clients to sell in social strategies and creative ideas.

**What you need to be great in this role**:

- 5+ years' experience in a social strategy, content planning, or related role within a creative, media, or digital agency.
- Deep understanding of social platforms (Meta, TikTok, YouTube, X, LinkedIn, etc.), their algorithms, and what makes content successful.
- A passion for culture, trends, and digital storytelling.
- Strong ability to translate data and insights into compelling creative strategies.
- A collaborative mindset able to work closely with business lead, creatives, account teams and clients
- Excellent communication and presentation skills.
- Familiarity with social analytics tools (e.g., Sprinklr, Brandwatch, native platform insights) is a plus.

Req ID: 12302

LI-RO1 #LI-Onsite

Our values shape everything we do:
Be** Ambitious** to succeed

Be **Imaginative** to push the boundaries of what's possible

Be **Inspirational** to do groundbreaking work

Be **always learning and listening** to understand

Be **Results-focused**to exceed expectations

Be **actively pro-inclusive and anti-racist** across our community, clients and creations
- OLIVER,_ _a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws._
- OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle._