Marketing & Consumer Insights Partner

Posted: 28/01/2025

Closing Date: 11/02/2025

Salary: $106,411.00 - $106,411.00

Job Type: Permanent - Full Time

Location: Narre Warren

Job Category: Marketing

Want to know why it’s an exciting time to join Windermere? Firstly, there is no other organisation quite like us. Why do you ask? We are an independent community service organisation working across Victoria to help those who need it most. Our unique range of services include: Early Intervention Therapy Services, NDIS Support Coordination and Plan Management, Family Day Care, Out of School Hours Care, Communities for Children, Family Health & Wellbeing, Childhood Development, Education & Support, Homelessness Support, Counselling Services, assistance to support victims of trauma, assault and violent crimes and Recovery Support Services.

**Our Marketing team is keen to find our next superstar Marketing & Consumer Insights Partner in a full time capacity.**A hybrid role working 2 days in office (Narre Warren or Pakenham) and work from home. 9-day fortnight also available.**

This is an exciting new role that will be joining our team as part of our new marketing strategy and team structure. We are seeking a highly analytical leader who will enjoy the exciting challenge of embedding a test and learn approach to our work and driving iterative improvements. Your experience in improving, automating and building new measurement and reporting processes will be critical in this role. You will be responsible for delivering insights and reports that drive improvement and innovation across Windermere. Your data driven insights will enable our team and Marketing & Consumer Champions to optimise our marketing efforts.

**What is Marketing’s role at Windermere?**

To elevate Windermere’s reputation and impact, growing meaningful connections, driving a consistent and exceptional experience for all stakeholders (consumers, referrers & partners).

**_We do this by _**
- Monitoring and interpreting external trends
- Leading consumer and stakeholder feedback, analysis and insights
- Enhancing brand awareness and understanding
- Creating and executing strategic marketing and communication initiatives
- Attracting and retaining Windermere consumers and supporters
- Activating a meaningful connection with our stakeholders through high impact, timely and accessible communications

**Why work at Windermere?**

We are committed to outcome-focused care for children, families and individuals and to making a positive difference in the community. As well as tailored support services for individuals and families, Windermere provides a varied scope of services to support disadvantaged and vulnerable people. Windermere offers a culture of flexibility, support and wellbeing.

Staff Benefits - this is where we stand out from the crowd Windermere offers staff a wide range of unique benefits beyond the salary.
- Flexible Ways of Working - home, in the office or combination of both
- Above Award Personal Leave and 17.5% annual leave loading
- Gifted days off (between Christmas and New Year)
- Employee Referral Program - $500 per referral
- Flexible Leave Scheme (50/52, 51/52)
- Salary packaging (up to $15,900 per year + additional $2,650 meals and entertainment)
- Structured performance and 1-on-1 development check-ins and secondment opportunities
- Staff discount program for everyday items
- Opportunities for professional development
- Study Leave provisions
- Rostered Days Off
- 9 Day Fortnight
- Paid Parental Leave

Windermere care about staff and strive for continuous improvement, which is why we regularly ask our staff and consumers about what we can do better. n our staff survey from May 2024, 90% of respondents said they were "_proud to work at Windermere_" and 89.7% feel "_we are committed to diversity, equity and inclusion_".

**Desired Skills and Experience**:
**Now, let’s talk about this exciting opportunity**

As a **skilled and experienced analytical leader** you will thrive in automating manual data collection processes, unearthing data driven insights and reporting on actionable recommendations. You will engage key stakeholders across Windermere, becoming a strategic partner to:

- Identify key assumptions and hypotheses we can test
- Determine key metrics to measure
- Conduct key market research and analysis
- Automate marketing measurement and reporting
- Embed a test and learn mindset in our work

This role will be crucial to the success of our Marketing Strategy and ensuring the marketing team meet the needs of the organisation.

**Key Selection Criteria**:

- Minimum of 3-5 years’ marketing, systems, automation and/or analytics experience
- Tertiary qualification (Bachelor or higher) in Marketing, Business, Commerce or similar
- Working knowledge and demonstrated experience with marketing automation systems, CRMs (Salesforce preferably), website CMS platforms, social media platforms, analytics (Google Analytics & Power BI preferably) and reporting tools
- Proven e