Digital Marketing Manager

2 weeks ago

Sydney, Australia Elanco Full time

Education : EQUIVALENTEXPERIENCE

**As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.**

You will work closely with our internal global digital marketing and IT partners as well as our lead digital agencies and Channel Managers to support our business’s growth objectives.

**Responsibilities**:

- Development of the annual digital marketing strategy (paid and unpaid) in conjunction with Brand Plans, together with the Brand team, including working with and leading local agencies to develop and buy media campaigns.
- Engagement with key retailers on digital opportunities and activation
- Management and yearly planning of digital budget together with the Brand team
- Manage consumer-facing and B2B websites, including working with the global digital team on the transition to a new content management system for 3 websites, providing recommendations on site design and usability and subsequent implementation of proposed enhancements as well as search engine optimisation.
- Manage web analytics and reporting, ensuring appropriate tracking is in place on websites for media campaigns, and key stakeholders including the brand team and agency partners are updated regularly.
- Responsible for the coordination and distribution of engaging consumer content across all online channels (web sites, social media, eDMs), liaising with agency partners and the brand team. Being responsible for online content management you will need to adopt our internal workflow and approvals processes.
- Develop a strong understanding of our target audience’s online journey and the role digital platforms play in our target audience’s path-to-purchase.
- Work on the implementation of the e-commerce playbook, collaborating with global e-commerce manager, local brand managers and customer marketing manager on developing and managing e-commerce focused materials and tools.
- Support our e-commerce Channel Manager and key accounts through co-branded promotional and e-commerce opportunities.
- Facilitate digital projects, including working with IT partners and global digital marketing, to support business and brand objectives.

**Requirements**:

- Bachelor's Degree or equivalent in related discipline preferably business with sales/marketing and multidisciplinary exposure. Current drivers’ licence.
- Minimum of 4 years business to consumer and business to recommender marketing and/or sales experience with strong analytical capabilities. Understanding of current digital trends and activation of B2C and B2B digital strategies. Sales experience and a strong knowledge of the animal health industry in Australia is desirable.

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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