Head of Marketing

3 days ago

Melbourne, Australia Pony Express Talent Delivery Full time

Establish the Marketing function
- Growing FinTech
- Newly created role

**Overview**
An opportunity to join a rapidly growing start-up within the FinTech space that has recently completed a series A and has grown from 40 to 80 people since December. This is a rare opportunity to join the leadership team and own the Marketing function.

**The Role**
You will create and run the marketing function, rolling your sleeves up; attracting new clients; building the brand and developing the Marketing plan across channels.

This team continues to build enterprise-grade SaaS solutions that create huge value for customers. The product has created its own momentum and we need you to help harness and build on the reach across new channels and markets.

**You will ~**
- Develop the strategy to expand and reach target markets (Australia, US and beyond) and accelerate growth with a compelling value proposition
- Drive our brand into the market. You will build on a compelling narrative to lead brand awareness and affinity amongst the target audience through successful marketing campaigns and programs
- Commercial. Achieve strong-positive Return on investment outcomes at scale through a natural understanding of our growth drivers and efficient activation strategies
- Be a leader. You will build your team inline with business growth

**You have ~**
- 5+ years of marketing leadership experience, including within a startup environment; built a marketing function from scratch in a greenfields environment
- 5+ years of experience building marketing outbound campaigns including events, direct marketing, and digital channel management
- Worked within B2B previously
- Experience managing contact and campaign data through a modern CRM for
privacy, automation and performance tracking
- Developed your knowledge of the campaign delivery lifecycle from envision,
design, execute, and measure
- Experience presenting complex solutions to a C-Level audience
- Coached and inspired others in your craft

**Salary**: 180-200k + super. Possible equity for the right person.

Location: Melb or Syd preferred. Fully remote possible.

Hybrid work: Yes

**Interested?

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