Marketing Manager

**Marketing Manager**

Pat Cronin Foundation

Melbourne VIC

Work from home

Part-time (30 hours)

Salary $77,000 - $90,000 a year (prorata)

**About Us**

The Pat Cronin Foundation was founded following the senseless death of Pat Cronin in 2016, who was killed by a single Coward Punch as he went to assist a mate who was being attacked.

The Pat Cronin Foundation has a clear vision of a society free from Coward Punches.

The Pat Cronin Foundation is known for providing an optimistic voice and empowering approach to education and awareness. We work with primary/secondary schools, clubs, community groups to help young people make wise choices and make lasting change to end social violence.

The Foundation has seen significant growth over the past year, and this role offers an exciting opportunity to contribute towards educating and advocating for, positive cultural change in society. The Foundation has a track record of achieving big results with a small but dynamic team. You will help us continue this record and help us achieve even more

We pride ourselves on being positive, optimistic, dynamic and achieving great outcomes. As well as contributing to our mission we all contribute to making the Pat Cronin Foundation a great team to be part of.

**Your new role**

The Marketing Manager will lead the development of the strategic marketing, sales, and communications programs to support the achievement of the Foundation’s strategic priorities. You will help to raise awareness of the Foundation’s work and maximise sales opportunities.

We are a small yet dynamic team, and you will work with program leads and extended Marketing Team, including Strategic Marketing Lead, Media Manager, Graphic Designer, Web Designer and Copywriter to define and execute the marketing calendar for the Foundation’s products, events, and communications.

**Key Responsibilities**

**Marketing and Communications**
- Promote fundraising and partnership events ensuring the messaging and audiences reinforce the Foundation’s values, vision and mission.
- Assume responsibility for campaigns and execute all activities including creating EDMs, scheduling Social Media posts, writing/proofreading content for flyers, website updates, and events.
- Collaborate with existing contractors to deliver a range of projects and collateral. Proven ability to produce professional marketing collateral and presentations.
- Support the development of public relations e.g. media alerts/ releases, launches for events/ announcements
- Attend Foundation events.
- Identify new social media trends and platforms that align with the Foundation’s personas.
- Coordinate Foundation assets and collateral - image library/stock images/ brand approved words and phrases/quotes and holding statements.

**Planning & Reporting**
- Lead the development of and deliver on annual marketing plan and calendar.
- Integrate a social media plan into all Foundation activities.
- Measure and report campaign effectiveness and then optimise for greater results.
- Interpret and report on key digital metrics including reach, impressions, engagement.
- Research relevant “influencers” and creatively connect with them for the purpose of positively amplifying the Foundation’s voice.

**Sales Support**
- Work closely with the Education Development Manager and the Partnerships Manager to develop and implement marketing plans to promote sponsorship opportunities, drive sales and increase brand awareness.

**What we offer**
- A strong sense of purpose and an exciting opportunity to make a difference in peoples’ lives.
- Hours: We offer a part-time role of 30 hours, across Monday to Friday.
- Flexibility (both location and time)
- Locations: We all work from home but expect you to be able to travel to attend team/ stakeholder meetings as required.

**About you**

You are an experienced and motivated marketing professional with the ability to work and contribute both strategically and operationally. You understand how to tailor the pitch of the Foundation’s marketing and sales initiatives to reach and engage our clients and stakeholders. You have a growth mindset and believe that anything can be learned with enough hard work and practice. Others describe you as motivated and friendly with a positive outlook that is contagious.

You have the ability to quickly comprehend the essence of a marketing role and thrive in an environment where you will work autonomously within a supportive team. You describe yourself as a team player, enjoying sharing your success.

Showing initiative, being professional in everything you do and aspiring to do things better is part of who you are. You are a natural relationship builder who has a passion for the community.

**Skills and Experience**
- Minimum of 3 years marketing/sales/communications strategy and roll-out.
- Excellent track record in producing engaging marketing initiatives to reach and connect with key audiences.
- Excellent track record in b