Digital Specialist

Global beauty brand
- Crows Nest location
- WFH options
- Part-time, 5 days a week, 5 hours a day

Our client is a global beauty brand, that has had year on year growth due to their vision and strategy. They are a small and hands-on team, within a test and learn culture.

This role will be instrumental in designing and implementing their digital marketing strategy, marketing calendar, analysing the digital market to maximise revenue, along with establishing processes and procedures across their digital channels.

This is a part-time opportunity, 5 days a week, that can accommodate school hours or similar, with WFH options too

Key responsibilities include:

- Develop effective social and digital marketing campaigns to drive traffic to and conversion of their website
- Monitor and interpret analytic data and optimise the functionality of their website
- Establish norms regarding the balance of Retail vs Professional content and promotion online and on social
- Channel-Specific Sales Forecasting - update weekly for the month and monthly for the coming 3 months
- Channel-Specific Reporting including sales analysis, SKU splits, profitability & analysis for ROI improvements
- Account Management to identify brand-building opportunities including promotional activity, content opportunities and social activities
- Identify and build new business opportunities in the digital space
- Generate innovative ideas to drive web traffic and increase conversion rates
- Manage budgets including Google Adwords
- Review and proof all digital content such as blogs, social media content, digital ads, and web copy
- Conduct test and learn activities to guide the digital strategy
- Ensure efficiency and optimisation of the brands digital activity through SEO, SEM, and PPC

To be successful in this role, you will have:

- 3-5 years Digital Marketing experience
- Bachelor of Business or related degree, ideal
- Solid understanding of Google Analytics
- BigCommerce experience (or similar)
- A proactive and ‘do-er’ approach
- Entrepreneurial mindset

In return, you will be part of a small team environment, where there are generous product allowances, free beauty treatments, competitive salary package, work from home options, part-time hours, career progression opportunities and more.

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