Digital Marketing Manager

1 week ago

Sydney Olympic Park, Australia Royal Agricultural Society of NSW Full time

**Some of our great benefits**:

- Sydney Royal Easter Show benefits
- Flexibility, onsite parking
- EAP, annual flu shots, and wellness initiatives
- Hybrid work arrangements
- Subsidised membership to SOPA 'Lifestyle'
- Superannuation benefits
- Staff discounts and more.

**About the role...**

An incredible opportunity has opened at Royal Agricultural Society of NSW (RAS) for a **Digital Marketing Manager**. Reporting to the Head of Marketing and working closely with RAS business units, you will primarily be responsible for the implementation of a newly developed integrated digital experience platform (DXP) road map, plus the successful delivery of RAS marketing objectives. Your key focus areas will be:

- Integrated digital marketing campaigns that support the **Sydney Royal Easter Show**, RAS competitions, Sydney Showground events, Membership acquisition, Sponsorships, activations, and events.
- Capitalise on significant opportunities to improve efficiency, performance and outcomes.
- In addition, there are incredible possibilities to:

- elevate the stature and public engagement of the RAS & its business units.
- develop revenue generating programs and events through the expansion of existing digital armature.
- monetise the Sydney Royal Easter Show website and database simply through its scale, and then further through the strategic evolution of the digital marketing platform.
- Expand the RAS brand to be salient and relevant across the calendar year, not just at Easter time.

**You will have**:

- Bachelor's degree in digital marketing, or related discipline
- 8 years’ proven experience in digital & social marketing roles, ideally with 2-3 years of team management & direction
- Proven experience in DXP & CRM development
- Strong project management & team management
- Strong leadership & influencing skills
- Strong analytical thinking & creativity
- Strong communicator & negotiator
- HubSpot experience will be highly regarded
- Experience working with government bodies & associations highly regarded.

**About us...**

The Royal Agricultural Society of NSW (RAS) organises events, and competitions acts as a guardian for the state’s agricultural heritage, celebrates Australia’s achievements in agriculture, and works to promote the viability of rural communities by ensuring that Australia remains a thriving and innovative agricultural producer.

We manage the Sydney Royal Easter Show, Sydney Royal competitions, the RAS Foundation, Australasian Animal Registry, and the Sydney Showground. The RAS has a team of over 130 full-time staff and an indispensable pool of casual staff who work on the Easter Show, and other Sydney Showground events.

RAS is an equal opportunity employer that respects and values the contribution and diversity of all our people. Our success depends on strong individual commitment and our ability to work as a team.

We look forward to hearing from you soon.

**APPLY NOW

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