Renewables Product Marketing Manager

2 weeks ago

Sydney, Australia Rystad Energy Full time

**Rystad Energy**

Rystad Energy is an independent energy research and business intelligence company providing data, tools, analytics, and consulting services to clients exposed to the energy industry across the globe. Our high-end capabilities within energy fundamentals, oil and gas markets, supply chains, renewables, and energy transition strengthen the insight and expertise of our clients, thereby assuring quality decisions.

**Tasks**
- Overall responsible to develop and execute our product marketing plans and campaigns for our renewable products and to adjust those plans by evaluating success scores
- Understand our target markets and support activity with the right content messaging, channel usage and affiliated actions, to nurture incoming leads further to qualified sales leads
- Understand the energy market and how different changes can be incorporated into your current marketing activities
- Create and support the development of product collaterals, sales kits, web content, product promotions, and social media messaging
- Create and implement product launch campaigns, and work with both product experts and regional commercial managers on the effective use of marketing assets
- Support competitor landscape screening
- Identify and support events (internal and external) associated with your product and region’s needs

**Experience, Skills & Personal Qualities**
- 3-5 years of relevant work experience (product marketing, product management, lead generation, sales enablement, positioning and messaging, audience marketing)
- Proven track record with product/solution launches
- Proven track record with renewables and energy sector events organizing
- Previous experience required with the energy sector and/or consulting industry and marketing services to energy companies
- Deep understanding the renewables market and supply chain (as the two solutions are complementary)
- Proven track record of organizing and hosting energy webinars
- This person will have a strong knowledge of the renewables space
- This person will have some work experience working with/or in product teams, being the go between renewable product development and the market
- Bachelor’s Degree in marketing, advertising, or communication
- Strategic thinker with analytical skills
- Excellent verbal and written communication skills (all material in English)
- Knowledge of marketing automation software, graphic design software and/or basic programming is beneficial
- Video editing capabilities
- Creative Suite experience (moderate) preferred
- Proactive and creative
- Team player comfortable with managing multiple stakeholders with strong opinions
- Strong multi-tasker with the ability to remain focused
- Self-motivated achiever comfortable communication with all seniority levels
- Willing to collaborate across time zones (EMEA, AMERICAS, APAC)

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