Digital Marketing

7 days ago

Sydney, Australia Lakeba Full time

**About the role**:
**Key Responsibilities**:

- Work with the CMO and help to deliver all projects and tasks with high output
- Support an industry-leading CRM program / Microsoft Dynamics, including one-off campaigns, lifecycle campaigns and campaign automation
- Manage customer segmentation and personalise campaigns
- Optimise audience segments to maximise CRM sales growth and reduce database churn.
- Analysis of CRM campaigns to report on success/ROI
- Management of customer rewards and win-back programs.
- Work with developers and venture leads to create an eDM Program tailored to their business
- Build optimal channel marketing tactics and build build programs and campaigns into the marketing automation platform and ensure a rhythm of review, monitor, optimize and reporting
- Manage SEM and SEO to support all Marketing and CRM initiatives
- Support all LinkedIn activities including the post analysis on all posts

**Requirements**:

- At least 2-3 years’ experience in marketing with focus on CRM and Digital
- Solid understanding on Microsoft Dynamics and Microsoft environment
- Being able to measure and optimise outcomes to drive efficiency on all CRM comms
- Entrepreneurial spirit, creativity, ability to think innovatively and pivot on idea where necessary
- Ability to juggle competing priorities, to be responsive and to effectively manage your time
- A fast learner - you love understanding how things work and why and look for ways to improve
- Proven project management skills and ability to build project plans to deliver to timing and objectives
- Work with other technical consultants in architecting our CRM system, related customizations, and reports to model the client’s organizational processes
- Facilitate with other team members in the implementation of data migration and translation, data integration and training
- Excellent time management skills and proactive attitude
- Ensure key stakeholders are kept informed - on venture level and within the Marketing department
- Contribute to the product customer value proposition, ensuring all product communications remain differentiated with the customer benefit/value at the core.
- Customer centred design thinking for all integrated marketing campaigns with focus on CRM
- Additionally explore partnership opportunities to drive product acquisition and deepen customer engagement
- Great interpersonal skills and openness to learn and develop to add value to our business

**Education/Experience**:

- Bachelor’s Degree in Marketing/Digital or Relevant tertiary qualifications
- 2+ years’ experience in a similar type of role across CRM/Automation
- HTML skills desired but not essential
- Proven hands-on experience building CRM campaigns
- Solid technical ability - comfortable with technology, ability to work across a variety of systems, extracting and manipulating content across different online platforms.

We value innovation, integrity, quality, and collaboration.

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