Head of Digital Marketing

**North Sydney location, close to public transport, in a vibrant office**:

- **Join a dynamic marketing team changing the cancer story for kids**:

- **Permanent, full time leadership position with a flexible hybrid working model**

Do you want to make a real difference? Come join Camp Quality, a children’s cancer charity that has been bringing positivity, fun and laughter back into the lives of kids impacted by cancer for over 40 years.

Our services and programs are free of charge for kids (0-15) and their families at every stage of the cancer experience.

We live by our motto that ‘laughter is the best medicine’ which means being part of our team involves a happy, connected workplace. We start meetings with Fun Therapy to create laughter and positive emotions. The positivity for life that we bring to our families is just as important in our work life.

At Camp Quality, we appreciate the unique skills and experience each team member contributes and offer an inclusive, supportive culture to help them thrive.

**About the Role**

The **_Head of Digital Marketing _**is a pivotal leadership role in the Marketing team, managing a team of four direct reports, you will report to the General Manager - Marketing. You will spearhead our digital marketing initiatives, crafting and implementing advanced strategies to enhance our revenue, campaigns, brand awareness and online presence. As a proactive leader with a robust understanding of the digital landscape, you will be instrumental in driving our brand's growth, impact and fundraising revenue.
- Enjoy using your creative knowledge to develop and execute omni-channel campaigns including planning, media channel selection, concept development, production, and post campaign evaluation.
- Have ownership of the setup, management and optimisation of all digital campaigns, including social media, display advertising, and paid search.
- Provide strategic guidance and leadership to a skilled and highly creative marketing team, enjoying and enhancing our inclusive culture of collaboration, high performance and fun

**The benefits of working at Camp Quality**
- Flexible working arrangements, including a hybrid model of working from home and the office
- Generous salary packaging options
- Additional leave days for permanent employees - we call them **Celebrating Life Benefits**:

- Annual remuneration reviews
- Helping Camp Quality be a source of positivity and support for kids impacted by cancer
- Enjoy the culture of an award-winning organisation - Best Workplace 2022 and 2023 and Employer of Choice 2024

**Experience and Knowledge**

Preferred:

- 5+ years’ experience in a marketing/advertising role, with proven success in developing, executing and optimising data-driven strategies across various marketing channels, ensuring consistent delivery of messaging that supports brand objectives and drives campaign success.
- Experience managing and growing social media platforms with a focus on brand awareness, audience engagement and conversion.
- Hands-on experience managing digital advertising campaigns, including paid search, display, social, and programmatic, with a focus on achieving campaign goals and maximising ROI.
- A creative approach to engaging and converting audiences through data-driven insights, targeting and personalised content.
- Expertise in analysing and optimising campaign performance using tools such as Google Analytics, Facebook Ads Manager, or similar platforms, to maximize ROI and achieve business objectives.
- Skilled in leading and managing a creative marketing team to produce compelling visual and written content that aligns with brand messaging and drives audience engagement across multiple projects in a timely way.
- Familiarity with Content Management Systems, such as WordPress or similar.
- Proficiency in Adobe CC (Photoshop, Illustrator, InDesign) or similar design tools for creating and refining marketing assets will be highly regarded.

**Qualifications and Training**:

- Degree in marketing, advertising, communications, or similar

**Other requirements for this role**:

- Excellent communication skills - both written and oral
- Strong organisational skills, able to work well under pressure adhering to deadlines
- Close attention to detail
- The ability to use initiative and be proactive
- Some out of hours work will be required (from time to time) capturing content at events and recreation programs
- The ability to hold and maintain a current Working with Children Check

**Applications close at midnight on**_ Sunday 17 November 2024_**

**Diversity and Inclusion**
- Camp Quality honours human rights, celebrates diversity and fosters a climate of mutual respect to promote an inclusive environment that affirms the intrinsic value of each individual._