Consumer Insights Manager

3 days ago

Sydney, Australia Bluefin Resources Full time

Rare Part Time Global Client-Side Insights role
- Drive Change for Strategic Growth
- Sydney - Hybrid/Flexi Working Model

**Consumer Insights Manager - 3 Days per Week**
- Rare Part Time Global Client-Side Insights role
- Drive Change for Strategic Growth
- Sydney - Hybrid/Flexi Working Model

Large well known & Global FMCG brand who are constantly pushing boundaries to enhance quality of life and contribute to a healthier future Opportunity to work with an outstanding and highly engaged team, build and grow your career with an inclusive leader.

***

**Consumer Insights Manager**

Exciting opportunity to be a thought leader and provoke healthy debate on internally held perceptions and frameworks on Consumer/Shopper behaviour to assist in Growth for the organisation

Are you the person to shape things up?

**Responsibilities**
- Implement Methods and Tools to build the knowledge base to support internal stakeholders to understand the target consumer and support their Consumer knowledge agenda
- Effectively define, plan & implement an annual research program across consumer & Shopper to address anticipated information needs of the business
- Conduct consumer, shopper, retail, product, media, competitive and customer analysis to support business with relevant data, information, and insights
- Work together with Brand Builders on the consumer related activities for the brand aligned to the agreed upon strategy supporting the decision makers.
- Synthesise consumer and shopper understanding from diverse sources, uncover insights and connect the dots to input into business and brand strategy
- Proactively organise and facilitate brand strategy and innovation workshops as needed

**You will have**:

- Extensive experience in Market Research & Insights from an agency & client-side experience highly preferred
- Excellent understanding of marketing strategy and brand building in a commercial environment.
- Demonstrated ability to add value to research process, translating consumer insights into implications
- Excellent communicator - championing insights whilst working in a team

**Benefits**:

- Hybrid/Flexi Working
- Paid parental and partner leave
- Onsite gym - free access
- Purchase Leave Scheme
- Varied career experiences and personalised development support, Volunteering leave, Sports leave, Emergency Services leave
- Discounted products

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