
Marketing Specialist
2 weeks ago
Australia Souvenir Duty Free Pty Ltd is a retail company specialising in high-quality Australian souvenirs and duty-free products for local and international customers. We are currently seeking a skilled and creative Marketing Specialist to join our team and lead strategic initiatives that enhance our brand presence and drive sales growth.
**Key Responsibilities**
1.Plan, develop, and execute advertising campaigns to support sales targets and brand awareness.
2.Provide strategic marketing advice to management, identifying effective ways to reach and engage target markets.
3.Coordinate advertising production including artwork, copywriting, media scripting, and placement within budget and deadlines.
4. Conduct market research and analyse consumer data to forecast trends and identify new market opportunities.
5. Interpret consumer behaviour to influence campaign direction and product positioning.
6. Develop and implement marketing strategies including pricing, product mix, promotions, and distribution.
7. Prepare comprehensive marketing programs to support business development and retail growth.
8. Analyse the effectiveness of marketing activities and prepare performance reports.
1. Holds relevant qualifications in Marketing, Communications, or Business.
2. Proven experience in retail or FMCG marketing.
3. Strong analytical skills with the ability to interpret market data.
4. Excellent communication and project management skills.
5. Experience with international customer bases is an advantage.
This is a full-time position offering a dynamic role within a fast-paced and customer-focused retail environment.
**Working Conditions**
- Full-time position: Monday to Friday, 10:00 AM - 6:00 PM
- Includes 4 weeks of paid annual leave
**Job Types**: Full-time, Permanent
Pay: $76,515.00 - $85,000.00 per year
Schedule:
- 8 hour shift
Work Authorisation:
- Australia (preferred)
Work Location: In person
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