Content Specialist

WHO YOU ARE

IKEA are seeking an experienced copywriter, with a background in retail, global brands and/or working with loyalty programs highly regarded.
- You are energised by driving business growth and motivated by increasing customer value.
- You have a passion for home furnishings and are curious to understand the behaviours of the many people and their life at home.
- You enjoy staying on top of the latest trends and sharing with others.
- You can execute high quality and relevant content across owned digital channels (primarily loyalty), in order to strengthen the IKEA brand as well as increase online visits, engagement and conversions.
- You are an active player in driving an open and sharing climate, whilst being a role model of the IKEA values.

YOUR RESPONSIBILITIES

As the Content Specialist you will act as a member of the Marketing Communications team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals. Your responsibilities include, but are not limited to;
- Master copy-writing and editorial needs for Marketing to deliver Marketing Communication plan, ensuring that communication meets the brief and is consistent with tone of voice and brand identity
- Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings (IKEA Family and IKEA for Business loyalty programs)
- Responsible to review content assets, provide feedback to digital channel specialists
- Measure performance of content to optimise and improve KPIs
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximise impact
- Support all initiatives within and outside commercial included in the agreed communication plan

TOGETHER AS A TEAM

The marketing team aims to deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We aim to deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement. You support this by developing and executing high quality and relevant content in order to strengthen the IKEA brand, as well as increasing online visits, engagement and conversions.