
Data and Ad Product Commercial Specialist
2 weeks ago
The Data and Ad Product Commercial Specialist is responsible for the ongoing success of the digital ad product portfolio. The role is responsible for developing commercial ad product strategies that maximise News Corp’s core strengths in market.The role also drives revenue through in-market representation and sales support.
**What’s the role?**
- Create a strategic sales roadmap, designed to maximize existing opportunities in market and unlock new ones.
- Product Marketing roadmap, delivery and execution.
- Product iterations, improvements and portfolio management.
- Development of Ad Product roadmap (in collaboration with Ad Product team).
- Collaborate on ideation, scoping, market validation and review of the Ad Product development process, in conjunction with the Digital Revenue team.
- Primary Ad Product stakeholder for the Client (Sales) team.
- Ad product adoption, lifecycle management and profitability measurement.
- Lead Ad Product brief responses, developing actionable insights, sales proposals and packages for existing and new business opportunities, in order to deliver solutions and results for customers.
- Evangelise digital ad product portfolio internally by building and maintaining outstanding relationships with Sales.
- Assist with creation of best-in-class sales collateral relating to new product launches and iterations.
- Provide a clear view of the drivers behind business performance through revenue reporting, aligning activity to deliver on growth objectives.
- Act as the market expert on digital ad products, keeping up-to-date on trends that present opportunities to News.
- Monitor competitive offerings to ensure we retain a product & service advantage.
- Manage market analysis, including industry trends and competitive perspective.
- Development and delivery of product value proposition, product positioning and messaging.
**Who you are**
- 2+ years experience in digital advertising sales, sales support or marketing.
- Strategic thinking with the ability to translate concerns and issues into implications and actions.
- Customer advocacy, championing customer needs and insights throughout the business.
- Ability to make recommendations on product investments based on customer feedback and market analysis.
- Collaborative and able to drive multiple stakeholders to a solution within required timeframes.
- Expert understanding of the digital advertising landscape, our competitive set, and our client base.
**What’s in it for you?**
- Attractive remuneration package.
- An opportunity to innovate, challenge the norm and pioneer the way forward.
- A truly collaborative environment.
- Variety of work where no two days are the same.
- Work with some of Australia's most recognised and prestigious brands.
- Make a difference as part of Australia’s most influential media organisation.
**Who are we?**
We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.
The **Data and Ad Product Commercial Specialist** role resides in the Client Product team, this team enable our internal stakeholder partners to deliver customer centric solutions and profitable margin at scale. Client Prodcut are the commercial connection between our audiences and our advertisers. This is a forward-thinking team, pre-empting market trends and client needs who deliver through a robust roadmap.
**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_
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