Analytics Lead

**What is Drumline?**

Drumline Digital is an agency bridging the gap between marketing and technology, founded to do 3 things:

- understand how digital channels meet customers’ needs
- champion an experiment-driven mindset in our clients to build experiences based on customer understanding and measure the outcomes
- ensure that the right tech foundations are in place to deliver on those promises

We’re a small, tight team and we thrive on solving hard problems for our clients and for ourselves. This means constantly evolving the ways that we work, and we rely on each other to shape how we get to the right solutions.

It’s time for us to expand our team further as we’re growing quickly and we’re eager for folks ready to bring their own perspectives and challenging ideas. If that’s you, we’d love to have a chat.

**The Role - the reason you’re reading this**

Creating experiences that matter for businesses and customers means using data to investigate, evaluate and prioritise. This Analytics Lead role is an awesome chance to embed our practice from the start, working directly with the founders and engineering team, focused entirely on drawing insight from digital behaviours, and automating insight for the rest of the team. It’s an opportunity to bring together a human-focused view of behaviour, with leading analytics techniques applied through digital tools.

That’s more than a few buzzwords, so let’s simplify. You’d be leading our function that has 3 main components:

- Digital analytics and insights using Adobe Analytics, Google Analytics and Contentsquare through a code-first approach
- _Note: we aren’t an implementation shop We care what the data say, not just that it exists in a report_
- Helping to build our automated analytics capability We’re already into our in-house product development and would love a bright analytical person to jump in with both feet to accelerate our growth.

We’re a small team, so you can get in on the ground floor with a very high growth ceiling in technical skill development, team leadership and business acumen. You’ll be working with the leadership team every day, as a core partner in building the foundations of Drumline Digital.

**You**

You’ve got a few years in analytics or data science under your belt, with experience in digital tools and platforms, ideally working hand in hand with business stakeholders. One of your joys in life is finding something no-one has seen before and seeing change happen based on your findings.

You’re eager to learn, work with people who will support and challenge you and in turn want to support and challenge us

If we are going to break it down, here’s the wish list for our Analytics Lead
- Demonstrated ability to find insight and opportunities from data, for customers and businesses
- Effective communication and storytelling to senior stakeholders using data
- Demonstrated experience in modelling, at least one of: unsupervised segmentation, RFM, customer lifetime value, marketing attribution, image and video classification
- Experienced in R or Python programming (R preferred)
- Strong understanding of statistical concepts relating to experimentation, Bayesian decisioning, frequentist statistical confidence, and experimental design
- The ability to translate mathematics and statistical operations to decisions using R or Python (R preferred)
- Foundational understanding of programming for production environments, including elements such as scheduled scripts, utilising Docker (or similar) and cloud computing.

Transparency is really important to us in communication and decision making. For that reason, here’s the compensation range for this role:
$145,000 - $165,000 package

Beyond money, we hope that you want to work with us because you’re thinking about your career and what you’d like to be an expert in in 3-5 years. Tell us We’d love to help you achieve it.

We know we’ve got a lot to cover on our wish list. If you don’t have every box ticked to the max - that’s ok Let’s have a chat anyway. We’re big on developing people and we want to make sure we find the person with the right kind of growth mindset to turn this role into the best it can be over the coming months and years.

**Why you’ll love Drumline**

Since we’re basically just a bunch of analytics and digital nerds, we love figuring out hard problems that give us 3 big ticks: it works for customers, it works for the business and it’s something we haven’t been able to do before

We’re founded on some simple values
- **Be humble**; ready to learn in any circumstance and admit the limits of your knowledge
- **Be honest**; telling our clients and our team what they need to hear, because it’s the right thing to do - and knowing that constructively challenging makes for better solutions
- **Be hungry**; pushing each other to continue learning and pushing the boundaries of what has been done to achieve better result