Brand Coordinator

**Who are we?**

We're a Member-owned organisation with over 30,000 automotive and allied repair Members across Australia and New Zealand, ranging from national franchises to your local family workshop.

Since 1974 we've been supporting our Members with the solutions that really matter, centred around our flagship Trade Account which gives our Members access to instant credit with over 2,000 Preferred Suppliers, simplified monthly expenses, and a generous rewards program as the cherry on top.

Beyond that, our Members can also access a wide range of exclusive products each designed to support our Members to thrive. Whether they need equipment finance to grow their business, insurance products to protect what matters most, or an award-winning travel agency to book their next getaway, Capricorn can help.

**A great place to work**

When you join Capricorn, you become a part of something bigger than a typical company, because as a co-operative we exist to improve the lives of our Members by supporting them in building stronger businesses - not the other way around.

We are purpose-led and are committed to empowering our community to thrive. Our community includes our employees, and we know what is important to them, because we asked And here's our commitments to you:

- **Provide a diverse and inclusive workplace**- because we know how important it is for everyone to be treated fairly and with respect.
- ** Give you flexibility** - it's important to recognise we are all unique and need to create work life balance.
- ** Offer paid parental leave**- that supports both parent's leave and their transition back to work.
- ** Create a fun environment**- our social calendar is full up with a range of different virtual and face-to-face events to keep us connected.
- ** Work perks**- that our employees actually use, such as a fantastic reward and recognition program, wellness program, additional leave purchase and so much more

**The role and what we are looking for**

**The Brand Coordinator is responsible for**supporting the development and implementation of a brand strategy which aligns the business, driving improved brand perception and consistency. It is also important in delivering marketing support to Repairify, our Joint Venture business, and driving Member engagement with our rewards offering, an important Member benefit.

**Some of your key responsibilities will include**
- Assist the Group Manager - Brand with the development and implementation of the Brand Strategy for the Capricorn group.
- Work closely with marketing, creative services, internal communications and external agencies to ensure
consistency across all brand-related touchpoints. Ensure adherence to brand guidelines for all Group
brands.
- Assist with the delivery of materials for sponsorship activities and Capricorn events.
- Work with the Group Manager - Brand to deliver the Member Rewards Program and associated promotional calendar.
- Manage the delivery of advertising material across print and digital channels - including deadline, budget
and creative management. Utilising digital advertising medium systems to build and optimise and for the
delivery of leads and lead management.
- Work with the Marketing Communications Specialist to concept campaigns which drive brand and sales outcomes

**What will you bring?**
- 2+ years' experience in a similar role
- An understanding of the role a brand strategy plays in an organisation and the importance that it plays
- A solid understanding of marketing principles
- Experience working as part of a project team or managing projects
- Strong written and verbal communication skills
- Comfortable using analytics tools to track campaign performance and brand awareness metrics
- Ability to coordinate or create content that aligns with brand messaging
- Basic understanding of design principles and brand aesthetics. Familiarity with Adobe Creative Suite would be a plus.
- High attention to detail.
- Experience in a B2B environment would be a positive but isn't essential.

**The next steps