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Marketing Specialist

2 weeks ago

Ingleburn, Australia MAHMUD TRADE & LOGISTICS GROUP PTY LTD Full time

**Who we are**

We are a food-based enterprise specialising in import & nationwide distribution of quality food products. Wholesale & logistics operations, we manage direct-to-public retail business, inhouse retail store, providing consumers access to a diverse range of products. Committed to excellence, reliability & customer satisfaction.

**Position**: Marketing Specialist

**Role**: Full-time

**Salary**: $75,000 - $85,000 per year plus Superannuation

**Position Description** - Marketing Specialist

**Summary of position**

The Marketing Specialist will:
Research demand by market segment
- Create, manage and optimise marketing campaigns to drive business results
- Control customer acquisition cost in accordance with agreed KPIs
- Manage the flow of transactional marketing data through to sales
- Develop detailed reports by market segment and distribution channel
- Identify and pitch opportunities to enter new markets
- Advise on all aspects of marketing

**Key Roles & Responsibilities**:

- Product Launches: Oversee the process of successful product launches from start to finish, ensuring each launch is executed flawlessly and meets commercial objectives.
- Brand Vision: Work closely with design team to bring the brand vision to life through compelling storytelling and innovative campaigns by exhibiting flyers, brochures and posters.
- Content Creation: Collaborate with the creative team to develop engaging content that resonates with the audience and enhances our brand image.
- Cross-Functional Collaboration: Work closely with internal teams, including sales, creative, and product development, to ensure alignment and support for marketing initiatives.
- Data-Driven Decisions: Utilise data analytics to inform marketing strategies, measure success, and identify opportunities for improvement.
- Innovation and Ideas: Bring fresh, creative ideas to the table and be proactive in finding new ways to enhance our marketing efforts
- Preparation and analysis of sales, bestsellers, trends, and business opportunities for stakeholders based on Data Analytics, Market Research
- Responsible for developing, coordinating and controlling marketing budgeting.
- Responsible for carefully observing competitors’ pricing to determine the final prices for our products and develop a pricing strategy that will offer us a competitive edge in the market.

**To be successful in this role you must have the following skills and qualifications**:
**Relevant / experience**: Minimum 3 years of professional experience as Marketing Specialist.

**Minimum Qualification**: Bachelor's or Master’s degree in business
- Reliable, hardworking, strong work ethic and an ability to work as part of a team
- Strong communication skills; both written and verbal

Pay: $75,000.00 - $85,000.00 per year

Work Authorisation:

- Australia (preferred)

Work Location: In person