Brand Experience Executive

W_
- e are Vicinity Centres. You may not recognise the brand but we’re sure you’ll know some of our destinations, from the iconic Queen Victoria Building in Sydney to Chadstone - The Fashion Capital, our seven DFOs, and much loved centres that are the hub of each of their communities. All in all, we operate over 60 centres across Australia._

Role purpose

The key purpose of the Brand Experience Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre’s community.

The Brand Experience Executive will support the Regional Brand Experience Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre’s Marketing plan which will be aligned to the Vision Strategy and Action Plan (VSA’s). In addition, in conjunction with the Regional Brand Experience Manager the Brand Experience Executive will generate local tactical activity creative briefs with local requirements to be aligned with VSA pillars and national toolkits.

Responsibilities include and are not limited to:

- Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times.
- Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations and partnerships.
- In conjunction with the Digital and Social Specialist implement social and digital activity, monitoring and reporting.
- Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/ campaign or activation
- Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams
- Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process
- Localise the national sustainability strategy including relationship management, community bookings and data reporting.
- Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.
- Administrative and reporting duties will include and are not limited to preparing reports and attending CAR Meeting’s and state meeting’s; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR’s and compliance reporting.

Key Internal Relationships
- Regional Brand Experience Manager
- Head of Brand Marketing and Experience
- Regional Digital Marketing and Social Specialist
- Marketing and Creative Services
- Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams, Casual Mall Leasing and Vacant Shop Income teams.
- Leasing Executives
- Property Analysts
- Legal Team
- Governance Team
- Risk Team

What will you bring?

You will be an experienced marketing professional with competency in modern, results driven marketing. You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights. This will require:
- Event implementation and management skills- Proofreading and editing skills- Interpersonal and strong verbal and written communication skills- Customer service skills- Financial acumen and proven performance to drive value and commercial results.- Strong organisational, compliance and time management skills- Ability to work as a part of a team and develop/ maintain strategic relationships

Known for your passion and experience in the retail and/or shopping centre marketing industry, you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience. Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.

What will success look like?
- We Imagine a Better Way_-
- You are a champion for and consistently role model Vicinity’s values and behaviours_- You always adhere to Vicinity Marketing’s Playbook and ensure compliance_
- We Embrace Difference_- You influence and support diversity, challenging assumptions to foster a capable flexible working environment_- You proactively seek out diverse views and adapt to the organisations needs to make better business decisions_-