Performance Marketing Coordinator

**Join one of the fastest-growing companies in Australia today - a global disruptor in the online entertainment industry.**

**What's in it for you?**
A rare opportunity to join Easygo and help shape the future of entertainment and influencing culture today by joining our Affiliate Marketing team for worldwide markets.

**Your role with us**:
As a Marketing Performance Coordinator, you will play a crucial role in expanding our brand's reach and revenue, by managing a portfolio of performance-driven affiliate partners. Your focus will be on affiliates who excel at driving high-quality traffic through diverse digital channels, including SEO, PPC, media buying and mobile apps.

**This role requires a strong analytical mindset and data literacy**, and an ability to adapt to a constantly evolving digital landscape.
- Please Note: We believe in the value of in-person collaboration This is a full-time, on-site role at our Melbourne CBD office, where you'll work closely with our dynamic team to drive innovation and growth._

**Who are we?**
Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry, including Stake, KICK and Twist Gaming.

Stake is the world's most popular online casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 600+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today

**What you will do**:

- Identify, research and onboard new affiliates to expand our network across various traffic sources.
- Conduct in-depth competitive analysis to benchmark our program's performance, commission structures and partner portfolio against key competitors.
- Stay up-to-date on trends in SEO, paid media and app marketing, as well as shifts in search engine and AI algorithms.
- Foster and manage relationships with a portfolio of affiliates, serving as the main point of contact for day-to-day engagement, support and relationship management.
- Negotiate improved deal and commission structures with affiliates to maximise profitability and traffic volume.
- Analyse performance data to optimize existing affiliate deals, identify opportunities for growth and ensure traffic quality aligns with business goals.
- Monitor and analyse key performance indicators (KPIs) and report on affiliate program performance.
- Ensure program compliance and mitigate risk to protect brand integrity by vetting partners and monitoring their activities.
- Ensure the smooth, day-to-day running of the affiliate program by managing administrative tasks and coordinating with cross-functional teams to resolve issues and streamline processes.

**What you will bring**:

- At least 1 year of proven experience in performance-based affiliate marketing or a similar data-driven digital marketing role.
- Strong analytical skills and a keen attention to detail, with demonstrated proficiency in using spreadsheets (Google Sheets, Excel) for data analysis, forecasting and reporting.
- Experience with affiliate or SEO tools such as Ahrefs, Semrush or similar platforms to conduct competitive analysis and identify new opportunities.
- Excellent negotiation and relationship management skills to secure and optimise mutually beneficial agreements with performance-driven partners.
- Strong verbal and written communication skills for clear, professional interaction with both internal teams and external affiliates.
- A proactive, problem-solving mindset with the ability to identify issues, troubleshoot quickly and propose data-backed solutions to optimize campaign performance.

**Bonus points if you also have**:

- Knowledge of performance marketing channels, including an understanding of how search engine algorithms and AI impact traffic acquisition.
- Familiarity with the sports betting, online gambling or crypto industries.
- A strong ability to learn and adapt, staying up-to-date with new tools, automation and shifts in the digital landscape.
- Sports & Gambling knowledge advantageous
- Cryptocurrency knowledge would be advantageous
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira

**Some of the perks of working with us**:
**Office Perks & Environment**
- In-house baristas serving free coffee, fresh juices and smoothies
- Daily catered breakfast and regular company-wide events
- Snack walls and drink fridges on every floor
- Fun /modern office space