Digital Manager

Job Description:
Dentsu QLD is a marketing and communications agency, but we don’t think of ourselves that way.

Our vision is to design a business where people connect and grow, partners engage and prosper, and society inspires and benefits.

We are Fiercely Local and Proudly Global.

Our amazing and passionate team at dentsu QLD are looking for their next Digital Manager. This will be a career-defining role and we will ensure we are setting you up for success. You will receive a personal development plan with clear KPIs to keep you accountable and drive growth across your role.

We know that no career path is the same. Dentsu invests a significant amount in learning and development across a range of platforms and programs, purpose designed to suit different capabilities and learning styles.

The role:
As the Digital Manager, you will play a key role in the planning, implementation, optimisation and measurement of digital media. You will be responsible for building recommendations that support the digital performance of campaigns, ultimately delivering on the Brand Awareness, Consideration and Conversion metrics of media investment to achieve client business KPIs set out in the brief.

The Digital Manager role requires a deep understanding and in-platform experience of Search (Google, Bing) as well as Social (Meta, TikTok, Linkedin, Pinterest) and the ability to analyse performance data, optimise and track and record to deliver successful campaigns and achieve the outlined business objectives.

Proficient in core digital media reporting tools:
Required: Google Ads, Social Platforms (meta, TikTok, Linkedin)

Ideal: Spectra SMD, GMP Platforms (SA360 & CM360), Google Looker Studio

In this role, you will work with a range of wonderful clients with support of a strong team of media professionals. You will work towards being a trusted guide for your team and your clients, helping them navigate the digital media ecosystem and build successful digital strategies that deliver business outcomes.

Core responsibilities:

- You have a primary focus on supporting the Client leads with the implementational planning with a focus on digital media approach and activation
- This is focused to digital activation, responding to briefs, recommendations for digital media to achieve the objectives and work into the overall response as well as media partner management and negotiation where needed
- A core component of this role will be the activating the recommendation with in platform set up and responsible for the deployment and oversight of all digital media campaigns (biddable and direct IO) with oversight on performance across the live period.
- You will be curious and manage the effective optimisations to achieve the KPIs set providing on going commentary and optimisations as part of agreed digital media reporting and insights.
- You will support the Digital Director with driving innovation within the digital strategy of our clients.
- Client administration including WIPs, Contact Reports and Timeline Management

A bit about you:

- A passion for QLD and fiercely proud of our wonderful state
- Strong communication skills (written and verbal) with an ability to present clearly and confidently
- A strong understanding in paid social, display and search media channels
- Demonstrated experience and skill with: SA360, Google Analytics, Adobe Analytics, SQL, Google Tag Manager, Google Ad Scripts, other relevant Data & Analytics platforms
- Experience in implementation and management of tracking solutions using Google Tag Manager, including setting up conversion tracking, custom dimensions, and event tracking
- You will have a comprehensive understanding of the Australian media landscape with strong digital and Performance Media focus

What’s in it for you:

- Working with and learning from high-performing agency talent shining on a national stage; dentsu QLD has been a MFA & B&T Shortlisted Agency for Agency Talent and Culture