Anz Activation Marketer

1 week ago

North Ryde, Australia 3M Full time

**Job Description**:
About the Role

1) Develop and implement ANZ marketing strategies that align with business goals and objectives- Market Assessment (VOM) through Market Segment analysis, Customer Segment Analysis with consideration to Competitive Dynamics- Provide input to global/area teams for local Growth Strategy and Market Opportunity Plan

2) New Product Commercialization- Market opportunity assessment through market segment analysis, customer segment analysis- Competitive assessment- Data mining of internal insights and external market trends/insights- Voice of customer (VOC) through surveys and product evaluations- Growth modelling, demand projections, P&L impact- Develop local launch plan for review with country/Area team- Voice of market for new product opportunities - input to global/area team

3) Lead local activation of integrated marketing campaigns and demand generation programs- Clear and timely execution of integrated marketing campaigns aligned with global /area programs- Digital marketing strategy development based on the customer journey- Use of data and analytics of marketing campaigns and make data-driven decisions about future initiatives- Local calendar management

4) Key market segmentation

5) Develop & demonstrate Value Proposition- Portfolio (Products and Services)- Pricing- Service Levels (internal and external)

6) Product Management- Product portfolio management - lifecycle end-to-end- Meet portfolio management targets- Meet sales and profit improvement plans- Local regulatory compliance for packaging and communication

7) Pricing- Define & manage pricing for product portfolios- Regular pricing analysis utilising BEP tool- Ensure global pricing corridor requirements are met and executed

About You- Possesses a Post Graduate tertiary degree in Marketing or Business, and a Digital Marketing and Brand Management certification- Has 3 to 5 years of experience in product marketing experience in Dental Industry- Has 3 to 5 years of experience working with health care professionals (HCP) in the Dental environment and understanding of related US and AU/NZ code of practice dealing with HCPs- Has minimum 5 years of experience in Marketing, with at least 2 years of experience working with CRM platforms (SFDC, Eloqua, ON24)- Demonstrated track record with product launch- Experienced in Social Media Strategy and Management- Channel Marketing and Sales experience- Has good Legal (regulatory, advertising, HCP interactions) and business compliance understanding of the ANZ health care industry- Strong knowledge of CRM processes and platforms (SFDC, Eloqua, ON24)- Digital marketing expertise and experience executing integrated marketing programs (above and below the line)- Strong track record of product launch excellence including PIPO and Integrated Demand Planning processes- Proficient in the use of PowerBI, Adobe Experience Manager, and advanced MS Excel skills- Good Project Management skills- Strong analytical skills- In-depth knowledge of business & financial management- Experienced with pricing strategy management- Experienced in participating in Business & Strategic Planning

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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