Digital Marketing Manager

Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent and RedBalloon.

Australian owned and operated, Big Red Group leads and grows the experience economy through its scale, expert marketing, state-of-the-art tech platforms, industry alliances and partnerships.

Through continuous innovation, Big Red Group drives connections to audiences, generates growth opportunities and delivers sustainable outcomes for communities.

We have delivered more than 3 million experiences to date and serve an experience circa every 30 seconds. We have doubled our team over the past 12 months and continue to play the lead role in the tourism and experiences industry.

**The Role**:
The Digital Marketing Manager plays a key role in the continued growth of consumer brands at Big Red Group. With the customer at the heart of everything we do, the Digital Marketing Manager is responsible for optimising the lower funnel acquisition channels for Adrenaline to deliver a better customer experience and ultimately drive returns for the group.

This role will see you collaborating with key teams across BRG including Brand, eCommerce, CLM and Product to achieve a cohesive go-to-market execution and a customer-centric approach to marketing. You will also be supported by best-in-class talent across Data and Tech to help you leverage insights, automation and technology that will allow BRG to stay ahead of the game.

This is a key role within the business, managing a large proportion of the media spend through revenue-generating channels.

**Core Activities**:

- Ownership of key channels including SEO, SEM, Social, Display and Video
- Management and Optimisation of SEM, Shopping and Google Things To Do, with a key focus on efficient growth opportunities, through smart use of audiences, creative and an always on test and learn approach.
- Manage SEO strategy with our SEO agency partner to ensure that we are optimising between our paid and owned channels to shift the reliance on paid, helping to reduce our CAC. Input into planning, manage the implementation and tracking of performance with the collaboration of your internal stakeholders.
- Manage social campaigns across a diversity of channels for the brand - from always on to increased activity through key seasonal campaigns. Work with our agency partner to ensure that all campaigns are maximising their potential through a test and learn approach to channels, audiences and creative.
- Accountable for channel KPI's including Revenue and ROAS targets.
- Build and own relationships with our agency partners and ensure all campaigns KPIs are met through effective WIPs
- Audience management (in and across brands) to optimise the customer journey, collaborating with CLM, eComm and Data teams.
- Ongoing analysis and reporting to ensure performance channels are on track, quickly identifying areas to improve, actioning data insights and creating data driven tests.
- Plan and brief all creative requirements to deliver channel first performance assets.
- Stay up to date with digital marketing trends and channels, identifying gaps and innovation opportunities.

**Experience Required**:

- Proven experience managing SEM (2 years) either in house or within an agency where you have extensive hands on knowledge of the platforms, managing large budgets and key acquisition KPIs.
- Social campaign management and optimisation - up-to-date with best practices so you are able to guide agency partnership of planning and prioritisation
- Understand SEO best practice and opportunities
- A curious and analytical mindset and a desire to continuously test and learn and improve what we deliver to our customers and our brands
- Comfortable working under pressure and setting priorities to meet deadlines.
- Ability to build relationships with internal and external stakeholders as this is critical to help you achieve your plans
- Highly organised, with amazing attention to detail, so that you can be in the detail of the campaigns and looking at the bigger picture
- Passion for performance, data, digital innovation and eCommerce trends
- Basic understanding of HTML, tagging and tracking requirements, Tableau
- Advanced understanding of Universal Analytics, GA4, Excel, product feed management for Google, Facebook and TikTok

**Why work for us?**

Our dedication is to provide a workplace you choose to return every day. Our benefits are as unique as we are, aligned to our core of Leadership, Connection and Growth.
- 30 days work anywhere, so you can explore and work at the same time
- Leadership Development and growth opportunities
- Paid parental leave
- Annual bonus scheme
- Flexible work for everyone, in hours and location
- Connection through Quarterly roadshows, experiences and social events
- Award winning Sydney HQ at Martin Place
- Weekly community lunches
- Paid volunteering leave
- Genuine commitment t