Acceleration General Manager, Marketing Science

**About us**:
Acceleration is WPP’s specialist practice for data, analytics & technology consulting. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.

**The Role**:
Whilst the role will be to lead our marketing science function, we need an individual who will continue to be “hands on” with the modelling and provide oversight as well as coaching to the team on an ongoing basis.

**Responsibilities**:
**Product**
- Implementation and delivery of best-in-class advance modelling solutions.
- Develop and codify new advanced modelling products (such as Regression Based Attribution, Full funnel modelling, Rapid MMM) in an efficient and effective manner.
- Help transfer existing processes and procedures to a cloud-based solution.
- Keep up to date with advances in data science and data management technologies.
- Make sure that all modelling output is technically robust.
- Help deliver operational efficiencies, by developing scripts to automate components of our product offering.

**Partnership**
- Build and maintain trusted partnerships with key stakeholders.
- Build strong and enduring relationships across key accounts.
- Be a trusted partner of the agencies across all things in the data science space.
- Develop a good working relationship with tech providers (i.e. GCP and AWS).

**People**
- Promote open, collaborative, supportive and dynamic relationships throughout the agency and the network.
- Engage with other internal GroupM teams to share knowledge.
- Help motivate, manage and develop more junior members of team.
- Assist GroupM COE members with on the job training and technical advice on coding, efficient data models and mapping, and clouding computer platforms.

**Performance**:

- Assist with positioning new projects to existing clients, acting as GroupM’s trusted thought leader in the space of modelling and marketing science
- Participate in and support new business pitches where required
- Effectively and clearly communicate potential risks or issues in a timely manner
- Ensure a sound, reliable, ethical and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements

**Requirements****:

- Outstanding coder, proficient in a range of data science software packages.
- Statistical/data analysis software knowledge (i.e. R, Python, SQL, SAS, Eviews, SPSS).
- A high level of theoretical and practical experience of econometric modelling and/or other modelling and data science techniques.
- Experience constructing digital reporting dashboards, and strong understanding of digital media and platforms, i.e. ad servers, Facebook, Google Ads, Campaign Manager, DV360, etc.
- Experience with Tableau, Looker, Datorama and other business intelligence tools.
- A degree ideally in economics, stats or actuarial studies, computer science, data science or a quantitative discipline.
- Experience with data cleaning and harmonisation.
- GCP and AWS certification is an advantage.
- Highly numerate with an analytical mind and broad understanding of the media industry.
- High attention to detail, with ability to efficiently and effectively spot errors.
- A strong client centric mindset, responsive, reliable with ability to manage expectations of internal clients.
- Actively contributes to the growth of the GroupM business.
- An excellent work ethic, problem solving and proficient time management skills.
- Able to work to deadlines in a fast-paced agency environment.
- Initiative is key, this role will need a “let me figure this out” attitude rather than “tell me what to do attitude”.
- A passion for continual learning.
- Team player with strong collaboration and interpersonal skills.