Marketing Specialist

2 weeks ago

Sydney, Australia Finity Full time

Role overview:
Marketing Specialist required to join our marketing team on a permanent basis,
- We are looking for:
- About Finity:

- Finity is a market leading strategic analytics firm, supporting some of Australia and New Zealand’s foremost insurance and financial organisations.
- We are a market leading, award winning service provider in the insurance and financial sectors. Our consultants are some of the best in the world, combining deep industry knowledge with highly advanced technical analysis to offer innovative solutions and practical advice to our large client base. These clients range from tech starts up through to large scale organisations across insurance, financial services and government.
- Our team of over 270 cover a diverse range of skills including: actuarial, analytics, climate science, management consulting, technology and software development. We deliver a wide range of services in areas such as product pricing, customer insights, business strategy, process automation, risk and capital management, climate risk assessment, financial forecasting, and regulatory compliance. Alongside our advisory services we also offer a range of market leading software products, offering our clients data-driven, analytical and automation tools to help them navigate their business challenges.
- About the role:
- Key Responsibilities:
- Execute on and help shape Finity’s marketing strategy across a range of channels and mediums, for example campaigns, webinars, videos, podcasts, events, and social media.
- Execute digital marketing initiatives via a variety of technology platforms (e.g. eDM, CRM, and CMS).
- Work with external providers and agencies.
- Coordinate regular reporting on engagement, conversion, and optimisation - refining and looking for opportunities for continuous improvement.
- Support other marketing activities and initiatives as appropriate - demonstrating the ability to be agile and prioritise.
- Ad-hoc marketing initiatives to support the wider organisation.

Training and Qualifications:

- Completion of a relevant degree in Marketing/Communications or relevant is essential.
- Key Selection Criteria:
- Minimum 5 years’ experience in a marketing discipline.
- Experience in a B2B professional services or technology product environment.
- Strong understanding of digital marketing principles and technology.
- Understanding of B2B marketing journeys.
- Experience with website management, including content marketing, SEO and reporting.
- Experience with integrated campaigns, incorporating multiple channels (e.g. social media).
- Strong written and verbal communication skills.
- Strong stakeholder management skills.
- A growth and innovation mindset.
- An interest in understanding technical content that is relevant to the business.
- Ability to work under pressure with conflicting priorities, meet strict deadlines while maintaining attention to detail.

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