Search Engine Optimization Manager

**The Agency**:

- Have an interest in health & wellbeing? Consider yourself a bit of a fashion icon and want to immerse yourself more in the industry? Looking to dip your toes into the metaverse and what it has to offer? Our clients span far and wide across all industries and we pride ourselves on bringing innovation and expertise to the forefront. We’re energetic, fun and inclusive. So, when we say we’re all about culture and making sure our team is well looked after, we mean it. After all, the saying goes, love what you do and you never have to work a day in your life

**The Role**:

- An exciting opportunity has become available for an SEO Manager based at our Melbourne head office. For this role, we are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimisation and keyword research. We are looking for an analytical and perceptive professional, who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimised to increase our company’s profitability.

**You will**:

- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimisation on meta tags and images, content quality, and link building.
- Lead the diagnosis and analysis of site architecture, user experience issues and opportunities, indexation performance, and support other teams with targeting opportunities.
- Build local and offshore SEO team
- Hero your team’s SEO product including implementation, quality of outputs, reporting, and day to day communications.
- Take the lead in engaging your clients to ensure satisfaction with their day-to-day product experience.
- Shaping the execution of campaign implementations and optimisations, leveraging support of SEO Assistants where applicable.
- Building and nurturing strong client, partner and internal agency relationships across specified accounts.
- Providing a unique contribution to proposals, case studies & knowledge share sessions
- Building expertise in developing new SEO strategies, roadmaps and timelines for prospective clients
- Taking full ownership of your clients’ SEO results and have a growth plan in action
- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
- Benchmark and measure customer trends, for a range of product and technology portfolios to ensure organic performance and an excellent customer experience. With a particular focus on inbound traffic, conversion points, content planning, ranking, and indexation.
- Implement local and international SEO techniques across local (Google My Business listings) and international websites.
- Staying on top of emerging technology and changes in the industry. Keep up to date with the latest trends and techniques to deliver content and SEO strategy.
- Excellent communication skills - being able to both interpret and convey information in a clear, concise way. All stakeholders are provided with the information they need to move forward in a timely manner.

**About You**:

- Minimum 4+ years of experience working in SEO and a Digital agency.
- A degree in either Marketing/IT or Digital
- Experience managing teams.
- Proven ability to deliver SEO analysis and insights in a fast-paced environment
- Proven experience excelling in a client facing role
- Familiarity with relevant tools (e.g. Screaming Frog, SEMrush, DeepCrawl) and web analytics tools (e.g. Google Analytics, BrightEdge, Adobe Analytics)
- Proven ability to develop a customized SEO strategy to meet a client’s business objectives
- Proven track record with SEO deliverables including Keyword Research, Content Gap Analysis, Competitor Analysis, Information Architecture)
- Experience across CRO and/or eCommerce would be advantageous
- Proven ability to deliver SEO analysis and insights in a fast-paced environment
- Outstanding ability to think creatively, strategically and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to explain complex strategies, data, or concepts simply.
- High levels of integrity, autonomy, and self-motivation
- Perform crawls on prospective client websites to discover data necessary for proposals
- Excellent verbal and written communication skills
- Inquisitive and growth mindset.
- Conduct ongoing professional research and education, staying up to date on industry trends
- A functional understanding of HTML and CSS
- The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimisation, and related skills
- Experience collaborating with Paid Search and/or Media planners is advantageouos.

**Skills That Are Valued But Not Essentia