Paid Media Specialist

**Company**: Online Projects

**Location**: Sydney's Northern Beaches

**About Us**:Online Projects is a dynamic and innovative marketing company based on Sydney's beautiful Northern Beaches. We specialise in creating impactful online campaigns that drive results for our clients. Our team is composed of passionate individuals who thrive in a creative and collaborative environment. As we continue to expand our client portfolio, we are seeking a talented and experienced Paid Media Specialist to join our team and play a pivotal role in driving the success of our clients' digital marketing campaigns.

**Responsibilities**:

- Develop and execute effective Google Ads and Facebook Ads campaigns that align with clients' goals and target audiences.
- Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance.
- Monitor campaign budgets, pacing, and performance metrics, making real-time adjustments to maximize ROI.
- Collaborate with clients to understand their business objectives and provide strategic recommendations for campaign improvement.
- Stay current with industry trends, platform updates, and digital marketing best practices.
- Generate regular performance reports and provide insightful analysis to clients, highlighting key metrics and recommendations.
- Work closely with the creative team to ensure ad designs and messaging are aligned with campaign objectives.
- Stay informed about competitor activities and identify opportunities for growth and differentiation.

**Qualifications**:

- Proven experience managing Google Ads and Facebook Ads campaigns, with a strong portfolio of successful campaigns.
- Proficiency in utilizing advertising platforms such as Google Ads, Facebook Business Manager, and associated analytics tools.
- Solid understanding of SEM, PPC, and paid social strategies.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication skills, both written and verbal, with the ability to effectively present campaign strategies and results to clients.
- Creative mindset with the ability to think strategically and adapt to evolving trends.
- Strong organisational skills, attention to detail, and ability to manage multiple projects simultaneously.

**Benefits**:

- Competitive salary and performance-based incentives.
- Opportunity to work in a vibrant and collaborative environment.
- Career growth and professional development opportunities.
- Beautiful office location on Sydney's Northern Beaches.
- Chance to work with diverse and exciting clients across various industries.

**Salary**: $80,000.00 - $100,000.00 per year

**Benefits**:

- Work from home

Schedule:

- 8 hour shift

Ability to commute/relocate:

- BALGOWLAH, NSW 2093: Reliably commute or planning to relocate before starting work (required)

Work Authorisation:

- Australia (preferred)

Work Location: In person