Digital Marketing Specialist
2 weeks ago
Reporting To**:Director Manager**
Summary:
The Digital Marketing Specialist plays a pivotal role in the Nerdcore Computers. Essentially the DMS is responsible for planning and executing targeted marketing initiatives across relevant channels and marketplaces, with a focus on driving exceptional results for our clients.
Role and Responsibilities:
As DMS you are responsible for
- Developing and executing digital marketing campaigns within the Facebook and Google Ads Manager SEO.
- Ongoing management and optimisation of digital campaigns across all platforms of API - Bing Yandex Google
- Creation of high-level digital performance reports and commentary for clients.
- Partaking in scheduled reporting and strategy meetings with clients.
- Assisting clients with their strategy, both on a tactical and strategic level.
- Project Managing and orchestrating marketing activities to execute clients commerce strategies.
- Manage effectively hours within the retainer arrangement of the client, and be transparent with the allocation of these hours.
- Track and monitor tasks within the tools utilised at OD. This includes - Wrike, Slack, and Google documents.
- Adhere to monthly and quarterly reporting for clients. This can vary depending on clients and their arrangement.
Communication with client responsibilities
- Keep regular, positive, transparent and professional communication with your clients.
- Ensure client communication is responded to in a timely and respectful manager.
- Bring new ideas, and direction to clients as and when required.
- Establish strong relationships with multiple stakeholders within the client organisation.
Communication within the Nerdcore Computers team
- Prepare and communicate effectively in all team WIP and scheduling meetings. These vary and depend on the department but include Design, Development, Client Success and SEO.
- Collaborative and strategise with fellow Digital Marketing personnel to help improve the quality and effectiveness of the department.
- Establish strong relationships with fellow Digital Marketing personnel to ensure ideas are shared and assistance can be provided on other clients if and when needed.
- Communicate and support all business Directors as and when needed. This may involve contributing to proposals, assisting with client reports and putting forward recommendations for client strategies.
Essential skills required
- Strong background in digital marketing and campaign management.
- Understanding at an experienced level of Facebook Advertising including the Facebook Pixel and Custom Audiences.
- Understanding at an experienced level of Google Ads.
- Understanding at a base level of product data feeds.
- Exceptional written and verbal communication skills.
- Exceptional analytical and problem solving skills.
- Ability to work autonomously and as part of a team.
- Exposure to Google Suite.
- Understanding at a base level of design programs and development languages.
- Understanding at a base level of e-commerce platforms - i.e. Shopify, Magento, etc.
- Ability to manage multiple tasks, and adhere to time pressures and deadlines.
- Attention to detail, both for work output to clients, but also during internal review process prior to work being released to clients.
Performance Measurement
- Performance reviews are held annually, with a 6 month progress check in which is in a less formal capacity.
Performance reviews are completed with a first stage of self review, and then a meeting to discuss self review with direct report. This aims to help set new career goals, provide feedback on performance and identify areas for growth or additional support.