Digital Marketer

**Job Title**:Digital Marketer

**Location**: Canberra, Australia

**Job Type**: Full-time

**About Us**:
What Works is a transformation and growth consultancy helping organisations achieve sustainable growth and innovation through impactful branding, cutting-edge product development, and performance marketing services.

**Job Summary**:
We are seeking a highly skilled and motivated Digital Marketer to join our dynamic team. The Digital Marketer will be responsible for developing, implementing, and managing marketing campaigns that promote our clients’ products and services. This role requires a deep understanding of digital marketing strategies, tools, and techniques to drive brand awareness, engagement, and conversions.

**Key Responsibilities**:

- Monitor and analyze campaign performance using analytics tools to optimize strategies and achieve marketing objectives.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Manage and optimize PPC campaigns on platforms such as Google Ads and social media advertising.
- Collaborate with the design and development teams to create engaging and effective marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Track and report on key performance indicators (KPIs) to measure the success of marketing efforts.
- Identify new opportunities to improve customer acquisition and retention through innovative digital marketing tactics.
- Manage budgets for digital marketing campaigns and ensure efficient allocation of resources.

**Requirements**:

- Proven experience as a Digital Marketer or similar role.
- Strong understanding of digital marketing concepts, strategies, and tools.
- Experience with SEO, SEM, content marketing, and social media marketing.
- Excellent written and verbal communication skills.
- Strong analytical skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Bachelor’s degree in Marketing, Digital Media, or a related field is preferred.

**Benefits**:

- Flexible work environment
- Quarterly referral and performance bonuses
- Opportunities for stock ownership or profit share
- Professional development opportunities
- Wide range of exciting projects and clients

**How to Apply**:
Pay: From $60,000.00 per year

**Benefits**:

- Employee mentoring program
- Employee stock purchase plan
- Professional development assistance
- Profit sharing
- Referral program
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission
- Quarterly bonus

**Experience**:

- Web development: 2 years (preferred)

Work Authorisation:

- Australia (required)

Work Location: In person