Digital Marketing Specialist

You will need to perform the following duties:

- Develop and implement strategic marketing plans to support the growth of trade.
- Conduct market research and competitor analysis to identify customer needs, industry trends, and new business opportunities.
- Develop and optimise engaging content for company websites, e-commerce platforms, social media channels, and marketing collateral.
- Plan, coordinate, and manage advertising campaigns, promotional initiatives, and product launches.
- Oversee SEO, SEM, and online advertising strategies to improve digital visibility and lead generation.
- Analyse and report on campaign performance, website traffic, and customer engagement metrics, using analytics tools to measure ROI and refine strategies.
- Establish and maintain strong relationships with business partners, distributors, media outlets, and industry stakeholders.
- Collaborate with internal teams to align marketing activities with operational and sales objectives.
- Develop and implement customer engagement and retention strategies, including loyalty programs and promotional events.
- Ensure all marketing initiatives comply with brand guidelines, industry standards, and regulatory requirements.

ESSENTIAL REQUIREMENT:

- A relevant tertiary qualification in Marketing, Business, Communications, or a related discipline.
- Minimum 1 years’ experience in a similar role as a Marketing Specialist.
- Strong knowledge of digital marketing, content creation, and social media management.
- Proficiency in marketing analytics, CRM systems, and lead generation strategies.
- Demonstrated experience in e-commerce marketing and online customer engagement.
- Ability to analyse market trends, customer behaviour, and business performance metrics.
- Collaborative and adaptable, with strong interpersonal skills.
- A creative mindset with the ability to develop and implement innovative marketing campaigns.

WHAT WE OFFER:

- Competitive salary package.
- Career development and ongoing training opportunities.
- A dynamic and multicultural team environment.
- The opportunity to contribute to innovative marketing projects in international trade and retail.
- Flexible working arrangements.
- A chance to grow within a diversified and expanding company.

SALARY SETTING:
AUD 75,000 - AUD 85,000 plus 12% superannuation

(or if you have determined the salary setting, please adjust)

Pay: $75,000.00 - $100,000.00 per year

**Benefits**:

- Free drinks
- Free food
- Health insurance
- Salary packaging
- Visa sponsorship

Work Authorisation:

- Australia (preferred)

Work Location: In person