Content and Email Marketing Specialist

Newly created position to join the marketing team Be the content creator for a multi-channel premium building products brand, as part of a growing business focused on Creating Spectacular Interiors.

**About the Role**

**Responsibilities**:

- Accountable for overseeing all content marketing initiatives across all channels to drive traffic, engagement and leads that deliver sales and customer retention
- Create and publish a variety of engaging content from both the content plan & on the go requirements of the business.
- As the primary content writer and producer ensure brand consistency and tone of voice
- Optimize content to best practice SEO
- Develop a content editorial calendar, measure and optimize the program on a regular and ongoing basis.
- Manage content distribution to online channels and social media platforms to increase web traffic supported by the Marketing Assistant
- Manages digital content hubs for the development of a learning centre
- Analyse website traffic and users’ engagement metrics to determine ROI & opportunities for improvement
- Generate traffic, convert visitors into leads, and then nurture them (using CRM workflows) into converted customers
- Manage customer database marketing preferences
- Ensure compliance with relevant legal requirements (e.g., spam, data protection, copyright)
- Stay up to date with developments and generate new ideas to draw the audience’s attention
- Effectively manage, coordinate, and develop trusted key relationships with prominent internal and external stakeholders
- Give regular executive presentations on the program approaches and results.

**Skills and Qualifications**
- Degree in marketing, communication, journalism, business, or other related disciplines
- Experience with website CMS, WordPress preferred
- Has experience with Google Analytics, Google Search Console, Google Tag Manager
- Has interview skills, and is a curious and thoughtful listener
- Strong analytical, problem solving and communication skills
- Demonstrated experience in time management and prioritising multiple projects and stakeholders
- Understands how to use data to information all strategic decisions
- Has a team mentality
- Video production skills, to film, edit and post content, HTML/CSS, Adobe Creative Suite are highly regarded

**Benefits**:

- Flexible working. Split your time between our Picton head office / manufacturing site and home, with an option to work at Sydney Olympic Park.
- Mentorship from a highly experience marketing leader
- Training & development
- Great Game of Business. We provide all employees the opportunity to have a stake in the outcome, which shares a bonus payment on the achievement on company financial targets
- Employee Assistance Program
- Birthdays are celebrated
- Friday lunches at the office
- Fun team environment

**Does this sound like the job for you?