Digital Marketing Specialist- Dv360 and Google Ads

1 week ago

Melbourne, Australia Correlate Resources Full time

DIGITAL STRATEGY- Creating and overseeing the digital marketing strategy
- Programmatic
- DV360 and CM360
- SUCCESSFUL START UP ENVIRONMENT-where you can thrive

My client is looking or an enthusiastic Digital marketing Specialist to join their thriving team

You will have digital skills across programmatic and paid platforms and be looking to take your next career to the next stage. You will be experienced in managing competing priorities and stakeholders whilst being part of a vibrant and dynamic workplace culture with access to the latest technology, software and opportunities for growth.

**Key Responsibilities**
- Develop the brand strategy across the digital marketplace
- Drive the creation and development across digital channels to deliver customer and partner acquisition, retention and maximisation of conversion
- Deliver digital content strategies to increase customer experience and engagement
- Manage website content to ensure technology is communicated in clear, concise ways to a non-technical audience
- Deliver the customer engagement workflow
- Work closely with our video and product teams across web, content creation, social media and search
- Monitor, report and iterate website, social, content and campaign strategies to maximise ROI and revenue
- Identify significant long-term opportunities based on research, analysis and a strategic view of the market outlook

What experience will you need?
- 2+ years’ experience in digital marketing with at least 2 years of paid and organic search experience driving revenue and traffic;
- Proven experience in digital & web analytics to inform website, content and investment recommendation
- MUST have DV360 and CM360
- Proven track record of running paid media on platforms including Google, Facebook, YouTube and Instagram;
- A balance of creative and analytical mindset and interests;
- An ability to work within a start-up environment
- Marketing / comms degree

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