Programmatic Specialist

Hybrid Work Environment - We Flex to Thrive
- Exciting time to join a top 100 ASX listed business with big goals.
- Access to a great selection of benefits and corporate discounts

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.
- Could that be you?_

**Your opportunity**:
As our valued Programmatic Specialist, you will play a vital role in being responsible for ensuring that our programmatic advertising strategy is carried out and managed effectively, and that our channel initiatives reach and resonate with the right audiences, to deliver to our Brand promise and commercial targets to:

- Co-ownership and development of Programmatic Display, Video, dAudio and DOOH strategy with Programmatic Manager
- Owning the end-to-end campaign activation process which involves trafficking of creative tags, trackers and floodlight configuration, DSP campaign setups and QA checks.
- Regular optimisation of campaign performance and insights reporting.
- Responsible for regular administrative duties which include weekly performance update, and monthly reconciliation.
- Refinement of campaign strategies, measurement and attribution as well as carrying out test and learns opportunities.
- Closely collaborate with Programmatic Manager and Marketing Technology team on audience creation, segmentation, activation, and integration with DMP and other ad-tech

**What you’ll bring**:

- 2+ years of experience in programmatic advertising and campaign management (DSP, DMP, SSP, Ad Exchange, Ad Network, Ad Server)
- A proven track record of developing effective campaigns that drive tangible business outcomes.
- Strong understanding of the roles of various programmatic channels across the funnel
- Ability to understand where automation platforms and measurement tools can be brought into the mix to deliver ROI against our smarter solutions
- Excellent verbal/written communication and presentation skills. Ability to present complex/technical matters in a way that is easily understood by cross-functional stakeholders

**Ideally, you will also have**:

- A positive and ‘can do’ attitude.
- Tertiary qualification in Marketing/Communications or similar

**What's in it for you?**
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ - Access to a free mobile plan
- ‘Stay Connected NBN’ - Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
- We’re a 2024 Circle Back Initiative Employer - we commit to responding to every applicant._
- TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo._
- Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes._

**#LI-Hybrid #LI-RS1 IND2**

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