Digital Acquisition Manager

**Our Story**

At Vitaco, we’re dedicated to empowering healthier lives through world-class brands like **Musashi, Nutra-Life, Healtheries, Athena, and Aussie Bodies**.
As a leading Australasian manufacturer and distributor of health food, sports nutrition, and supplement products, we’ve been helping people live healthier lives for over 100 years.

With over 650 team members across New Zealand and Australia, Vitaco operates three in-house manufacturing sites and exports to more than 30 countries worldwide. Whether online or on store shelves, Vitaco’s trusted products are always within reach.

**Main Purpose of the Role**

Reporting to the **Head of eCommerce**, the **Digital Acquisition Manager** will **own and scale digital acquisition** for Vitaco’s direct-to-consumer (DTC) stores across multiple brands and regions.
The mission is to drive **profitable new-to-brand growth**, strengthen **customer lifetime value**, and **accelerate payback horizons** as Vitaco expands internationally—with a key focus on the **USA**.You’ll combine strategic leadership with hands-on execution across performance marketing, analytics, and optimisation, ensuring Vitaco’s digital ecosystem continues to deliver exceptional growth and customer experience.

**Key Tasks and Responsibilities**

**Strategy and Leadership**

- Lead the development and implementation of Vitaco’s 3-year eCommerce acquisition strategy across **ANZ, USA, and the Middle East**.
- Translate business and brand goals into actionable digital marketing plans focused on **customer acquisition and profitable growth**.
- Manage **end-to-end performance media**, including Meta, Google, YouTube, TikTok, influencer, affiliate, GEO, and SEO programs.
- Oversee **budget stewardship** across multiple markets, ensuring responsible pacing, forecasting, and ROI delivery.

**Key Focus Areas**

- Manage the **digital marketing calendar** - campaigns, promotions, product drops, and seasonal activations.
- Deliver clear **performance analytics** (ROAS, CAC/CPA, NTB, revenue, LTV, MER) with actionable insights and recommendations.
- Drive **continuous experimentation** - testing creative, audiences, offers, and landing pages using CRO and A/B testing tools.
- Collaborate with agencies and internal teams across **Brand, eCommerce, Creative, Sales, and Operations** to deliver integrated campaigns.
- Foster a **test-and-learn culture**, ensuring optimisation of creative, bidding, and channel mix to maximise efficiency and impact.
- Stay ahead of **digital trends**, leveraging new technologies and AI tools to strengthen acquisition performance.

**What Success Looks Like**

- **Testing & Learning**: You establish a repeatable rhythm for testing creative, audiences, offers, and bidding strategies.
- **Insightful Storytelling**: You translate performance data into insights that guide spend, creative, and site experience.
- **Resilient Channel Mix**: You manage a balanced, scalable portfolio across paid social/search, influencer, affiliate, GEO, and SEO channels.
- **Trusted Attribution & Reporting**: You deliver clear, concise insights that leadership can understand at a glance.
- (Specific success measures and targets will be shared during the interview process.)_

**Skills and Expertise**

- **Platforms**: GA4, GTM, Shopify, Meta/TikTok/Google Ads, Looker Studio, Power BI, SA360 (nice to have)
- **CRM & Optimisation**: Klaviyo/CRM, A/B testing tools (nice to have), heatmaps/session replay (Clarity)
- **Performance Marketing**: Deep knowledge of paid media optimisation, attribution models, and growth metrics (ROAS, CAC, LTV).
- **Analytical & Technical Acumen**: Skilled in data interpretation, server-side tagging, and performance analytics.
- **Creative & Strategic Thinking**: Able to balance data-driven decision making with innovative campaign ideation.
- **Collaboration**: Excellent stakeholder engagement and agency management across cross-functional teams.

**Type of Experience and Formal Education that will Favour Your Application**

- **Tertiary qualification** in Marketing, Business, or a related discipline.
- **4+ years’ hands-on experience** in **performance marketing** within a **DTC eCommerce** environment.
- Proven ability to **scale spend** while improving efficiency and customer quality.
- Demonstrated capability in managing **multi-market campaigns**, ideally with exposure to the **US market**.
- Strong understanding of **SEO, GEO, CRO**, and attribution models.
- Experience with **Shopify**, **Klaviyo**, and advanced analytics tools such as **GA4** and **Power BI**.
- Strong stakeholder management and collaboration skills with cross-functional teams and agencies.

**Why Join Vitaco?**

At Vitaco, we don’t just offer a job — as a **HRD 5-Star Employer of Choice**, we offer a **rewarding career** in a business with purpose and heart.

You can look forward to:

- **Competitive salary** and **WFH**with** (3 days office, 2 days from home )**and gliding time
- **Health & wel