Content Specialist

In Australia, the J.R. Simplot Company’s core operations are food manufacturing and agriculture, encompassing potato, vegetable, seafood and sauce operations. We supply a wide range of frozen, shelf-stable and chilled products to Australia and New Zealand’s major retail and foodservice customers and are part of Simplot’s Global Food business. With 17 food manufacturing and processing sites, Simplot Global Food serves retail and foodservice customers in 37 countries, and employs 8,000 people across North America, Latin America and Asia Pacific.

In Australia, we are a leading provider of quality, nourishing and sustainable food, focussed on creating food that maximises value from the best Australian-grown produce and global seafood. Our iconic brands have been an integral part of Australian life for generations, and include Leggo’s, Birds Eye, Edgell, John West and Chiko.

**Culture and Benefits**:
At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values:

- Respect for Resources
- Spirit of Innovation
- Passion for People

We embrace diversity, equity, and inclusion. We care about creating an environment that promotes safety and wellbeing and where our people feel supported, respected and empowered. We do not tolerate any form of discrimination and are committed to providing equal opportunities for all our team members.

Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.

**The Perks**:

- Flexible working arrangements and a variety of engaging health and wellbeing programs
- Diverse leadership development programs and professional development support
- Employee reward and recognition program
- Bonus incentives
- Discounted health insurance and gym memberships
- Sensory Club Program - Enjoy and taste our new product launches and access to our culinary cooking sessions
- Novated car leasing agreements
- Income protection insurance
- Opportunity to purchase additional annual leave

Simplot in Australia values the innovation and relationship building that comes from face-to-face connection but also recognises the need for flexibility in the lives of our team members. This is why we have a hybrid work environment, with one dedicated day per week where we all come together to maintain our successful culture of innovation, connection and collaboration.

**About our role**:
Are you a creative wordsmith with a passion for content creation? Do you have a keen eye for detail and the ability to engage audiences through compelling storytelling? If so, we have an exciting opportunity for you

We have an exciting opportunity for a **Content Specialist** to join our Digital Marketing Team, based at our head office in Mentone / Moorabbin and working across our market leading portfolio of brands like Birds Eye, John West, Leggo’s, Edgell and more. Reporting to our Content Manager, you will play a crucial role in shaping brand narrative and driving our online presence to new heights.

**What you will do**:
As a Content Specialist, you will be the driving force behind our content strategy and execution. You will assist the Content Manager to leverage content, copy and creative expertise to partner with commercial teams in APAC to execute marketing strategy into digital experiences across Retail and Foodservice.

You will collaborate with cross-functional teams, to curate, create, and distribute captivating content across various platforms. From web, EDM, socials and digital channels your creative flair will be at the heart of our success.
- Learn about the diverse retail and foodservice teams to aid in creating designs, flows and models, and engaging copy / content that connect with consumers/customers.
- Manage Simplot’s brands social media profiles and presence.
- Monitor social listening daily to stay on top of both positive and negative sentiment for our brands.
- With the Content Manager, develop and implement a content calendar that aligns with our brand voice and marketing objectives.
- Develop engaging EDM content to establish direct communication with our target audience, foster customer loyalty, and drive conversions and sales.
- Manage internal approvals with Legal, Corporate Comms, Nutrition, Brand Teams, QA for always on content from agencies or influencers as required.
- Write and edit engaging copy for diverse channels, ensuring consistency and quality across all content.
- Be across industry trends and innovation and create content that resonates with our target audience and best practice for all our brands.
- Collaborate with specialist agencies to produce visually captivating and shareable assets.
- Monitor and manage content performance, analyse